Register Now for The Outlook on Active Nutrition

Erin McEvoy

Associate Editor for Nutritional Outlook.

Articles by Erin McEvoy

In light of generic "gut health" claims in the market, brands that clearly support and label the specific mechanisms of their ingredients—fiber's physicochemical effects vs prebiotics' microbiome-selective action—stand to differentiate rather than commoditize.

The sweeteners market is on an upward trajectory, driven by shifting consumer preferences for sugar alternatives. Manufacturers are taking notice by delivering new types of low- or no-calorie sweeteners or improving upon well-known ingredients with new technology.