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Ashwagandha root

Ministry of Ayush restricts the use of ashwagandha leaves in extracts citing potential injury. While these restrictions were put into place in India where many ashwagandha products are produced, it's unclear what the impact will be on US ashwagandha inventory. Additionally, brands that use ashwagandha leaves in extracts defend the effectiveness and safety of their products.

While adaptogens do not have an official scientific classification, they offer a compelling solution to chronic stress, informed by traditional Eastern practices, but approached through a more modern Western lens.

Nutritional Outlook interviews Scott Dicker, senior director of market insights at SPINS to discuss the 2026 Ingredients to Watch. Dicker unpacks sales trends in the nutraceutical space and what they mean for product formulators and marketers. This is Part 2 of a two-part conversation in which Dicker discusses what is driving sales growth of ashwagandha, colostrum, as well as sea moss.