Creatine has seen impressive sales growth, but state legislation putting age limits on the purchase of creatine products in the sports and weight management categories may pose a dilemma.
Magnesium's trajectory is similar to ashwagandha in that its reach is extending across multiple categories.
The profile of mushrooms is growing but more education may be needed for consumers to differentiate between different species.
A fast growing segment, hydration products have seen a great deal of mainstream success, offering a variety of benefits to a wide range of consumers.
Kerry Group has announced the launch of a new rice-derived postbiotic ingredient, called Plenibiotic (Lactobacillus casei subsp. 327), that supports gut and skin health.
PIPA’s AI technology integrates biomedical databases, scientific publications, clinical trial data, and other information sources to identify the right combinations and accelerate new product development
Kyowa Hakko has announced that Karma Water has a new product featuring its Cognizin Citicoline ingredient to promote energy and enhance focus. The company will be providing samples at Expo West 2024.
CarnoSyn Brands and its parent company, Natural Alternatives International, has announced a partnership with Barentz to create an exclusive distribution channel in Brazil’s dietary supplement market for its CarnoSyn beta-alanine ingredient.