Immune Support

Articles

Despite a mild sales decline in 2020, probiotics remain a top-selling ingredient across channels. Hear expert predictions about how probiotics' ability to straddle multiple categories, and the growing understanding of microbiome health benefits, will continue to propel probiotics' growth in 2021.

Probiotic sales declined in 2020, but probiotics remain a top-seller. How will they fare in 2021? 2021 Ingredient trends to watch for food, drinks, and dietary supplements

The immune-health supplements category changed dramatically during the COVID-19 pandemic. What will the market look like moving forward?

Has COVID-19 changed the immune-health product landscape forever?

JRF Technology LLC launched an edible film with BerryShield Elderberry from INS Farms to support immune health.

JRF Technology launches oral edible film with elderberry

The government of Thailand approved a pilot study for the use of Andrographis paniculata as an herbal medicine to treat early symptoms of COVID-19 and reduce the severity of the virus. 

Thailand approved pilot study on treatment of COVID-19 with Andrographis paniculata

Ashwagandha sales grew impressively in 2020, with chronic stress and sleeplessness on the rise especially during the COVID-19 pandemic. Experts discuss how ashwagandha is poised to lead the adaptogens category into the mainstream in 2021.

Ashwagandha sales grew in 2020. Experts discuss how it will lead the mainstreaming of adaptogens in 2021. 2021 Ingredient trends to watch for food, drinks, and dietary supplements

Mushrooms offer a number of health benefits, including immune and brain support. With continued double-digit growth in the natural retail channel, the mushroom ingredient category is poised for mainstream success.

Mushrooms sales growth in 2020 promises success this year. 2021 Ingredient trends to watch for food, drinks, and dietary supplements

The COVID-19 pandemic solidified elderberry's place in the immune-health market in 2020. Continued demand in 2021 will push innovation and new product development, but it's also critical to ensure quality and authenticity.

How elderberry became an immune-health superstar last year. 2021 Ingredient trends to watch for food, drinks, and dietary supplements

In the introductory paper, “Bovine colostrum: its constituents and uses,” the researchers describe the main constituents and quality control of bovine colostrum while sharing an overview of the use of cow colostrum in human and veterinary health and wellness. 

Special issue of the journal Nutrients will focus on the benefits of bovine colostrum

Vitamin D saw sales and usage grow in 2020, including possibly due to emerging research linking vitamin D supplementation with COVID-19 outcomes. Hear experts discuss why science will keep the spotlight on vitamin D in 2021.

Vitamin D made headlines over COVID-19 studies last year. Sales of vitamin D were also up in 2020. What will 2021 look like? 2021 Ingredient trends to watch for food, drinks, and dietary supplements

Vitamin C sales grew drastically in 2020 during the COVID-19 pandemic, thanks to the fact that immune health and vitamin C are practically synonymous. But will this growth sustain in 2021? And what will the supply chain look like for vitamin C in 2021?