Kimberly J. Decker

Articles

Botanical brands are already doing everything they can to keep momentum rolling on the demand side, and product at the ready on the supply.

Let the good times last: Can the botanicals market maintain momentum through 2021 and beyond?

The state of the CBD market more than a year and a half into the COVID era gives us clues as to how strong its momentum may be.

Staying relevant: Can CBD sales remain buoyant post-pandemic?

With more consumers discovering what sports nutrition has to offer, they’re raising expectations for the category.

Switching Gears: COVID crimped sports routines, but it didn’t stop sports-nutrition needs

In no small part thanks to COVID-19, minerals have enjoyed a real renewal, attracting attention for everything from their contribution to immune and sleep support to their ability to keep our bodies in solid working order.

Mineral Glow-Up: The growing popularity of minerals, COVID and beyond

Formulators will have to approach the task of developing mood foods and beverages differently from how they’d build a traditional supplement.

Comfort Food: Foods and beverages deliver sleep, stress, and mood relief in turbulent times

Formulation and opportunities for functional coffees are endless.

Eye-opener: Consumers embrace coffee drinks as platforms for functional nutrition

COVID-19 wrought havoc on botanical supplies even as it sent interest in the ingredients’ health-promoting properties through the roof.

How COVID-19 shaped botanical adulteration

Personalized-nutrition brands have to be strategic, responsible, and respectful in how they acquire, safeguard, and use consumers’ data.

How personalized nutrition—and personal data—is revolutionizing dietary supplements

Are functional foods and beverages the latest frontlines for immune support?

Food and drink: What’s on the menu for immune support?

The pandemic changed the very complexion of how we “do” skincare.