Kimberly J. Decker

Taste Tops Reasons Americans Choose Plant Proteins

March 7, 2018

Survey results from Mintel show that among 1,876 U.S. internet users aged 18 and older who eat plant-based proteins, taste is the top reason they choose to do so, with 52% of those surveyed ranking it ahead of health (39%), the environment (13%), animal protection (11%), and dietary concerns (10%) as a motivator.