
Vitamins & Minerals
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AG1 gains nationwide in-store access through The Vitamin Shoppe partnership

Marine-based supplement Vital Ocean Magnesium launch targets multiple health benefits and nutrient gaps
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How vitamin B12 can support healthy aging and longevity, as well as the advantages of using certain forms of the nutrient.

Specialty diets and nutritional supplements may help women physiologically prepare to pregnancy by improving the conditions for conception.

A recently published clinical study found Optifolin+ from Balchem showed greater bioavailability and absorption in men and women compared to folic acid.

Study results show Lubrizol’s micronized microencapsulated iron, Lipofer, improves absorption and minimizes gastrointestinal side effects.

Balchem has announced that it will be debuting its “Premier Ingredients for Premier Athletes” platform for the U.S. market, highlighting how its minerals, nutrients, and other functional ingredients can support health and performance in athletes.

At SupplySide Global, HTBA will showcase MecobalActive B12, Cardiose, DiosVein, and taste modulation platform OptiTaste for sports nutrition, vascular health, and clean-label product development.

At The Outlook on Active Nutrition, registered dietician Katie Salomone and director of sports nutrition at Rutgers University explains how she uses sweat testing and personalized hydration tracking to optimize athlete performance.

Balchem partnered with FC Bayern Women to promote K2Vital, their Vitamin K2 supplement ingredient, to a new audience of fans.

The latest trends and innovations in magnesium products.

The reviews examined the mechanisms of action of vitamin E tocotrienol in brain health support and a comparison of tocotrienol and tocopherol.

Using data from more than 2000 US participants, the study examined the association of higher folate levels, epigenetic age deviation, and cell function.

Tocotrienol beverage boosts antioxidant defenses and wellbeing in older adults, clinical trial finds
The six-month randomized, controlled trial demonstrated improvements in antioxidant activity, inflammation markers, and psychological scores with daily supplementation of TocoGaia from PhytoGaia.

Results on the methylcobalamin ingredient from HTBA were presented at Vitafoods Europe 2025.

Nutriearth’s natural vitamin D3 source was also recently approved for marketing in Canada.

A look at the most popular immune health ingredients, their benefits, and how to best position them.

Danone has entered into a definitive agreement to acquire a majority stake in Kate Farms, a manufacturer of plant-based, organic nutrition products for everyday and medical nutrition, including tube feeding.

Pharmavite recently announced a new $250 million production facility located in New Albany, Ohio which continue making top selling products such as, vitamin gummies.

The post-hoc study examined the effect of MenaQ7 K2 by Gnosis on vascular stiffness and blood pressure.

The vitamin E is made from sunflower oil production byproducts for beauty-from-within benefits.

CRN recently updated the safe intake level for magnesium supplements to 500 mg per day for healthy adults which was previously recommended at 400 mg per day.

The four new blends combine mushrooms and herbs, vitamins, and minerals for targeted wellness support.

Vegan Minerals recently announced their new plant-based and sustainable Calcea calcium ingredient.

Vitamin B12 is gaining steam in the cognitive health category and proving to be a supplement to watch.

The daily supplementation over 24 weeks helped reduce inflammation and gut dysfunction.

The use of the vitamin for calciphylaxis symptoms highlights a new approach with the potential for future treatment options.










