Vitamins & Minerals

Vitamin K2 has become a staple cofactor in bone and cardiovascular health formulations, but the differences between its 2 major commercial forms, MK-4 and MK-7, carry real implications for dosing, claims, and sourcing.

The market intelligence certification highlights continued growth in lichen-derived vitamin D3, as formulators seek alternatives to the lanolin-based sourcing that has long dominated the category.

GEM Health introduces GEM Daily Bite at Sprouts Farmers Markets, leveraging PLT’s Earthlight Whole Food Vitamin D.

With a positive EFSA opinion in hand, Nutriearth highlights a bioactive vitamin D3 oil and functional powder designed for improved absorption, lower dosing, and sustainable fortification strategies at Vitafoods Europe.

Nutritional Outlook offers a practical guide for industry professionals on multivitamin efficacy, formulation trends, and regulatory considerations.

The new ingredient Leanara is designed to support muscle mass, energy, and metabolic health during weight loss, highlighting innovation in nutraceutical solutions for GLP-1 users.

The companies have partnered to introduce Zinpro Zinc LG, a patented zinc lysine glutamate ingredient designed to enhance bioavailability.

Oxidative stress is a major contributor to cardiovascular disease. Nutraceutical solutions may help reduce oxidative stress to support cardiovascular health outcomes.

The results indicated >Your< Iron Forte Capsules deliver hemoglobin improvements comparable to ferrous sulfate with fewer side effects, an important factor in maintaining adherence to iron intake.

The connection between iron and thyroid function offers a unique whitespace opportunity in the women’s health segment.

The Vitamin Shoppe announces a nationwide launch of AG1’s Daily Health Drink, offering wellness guidance and multiple formats across more than 640 locations.

The magnesium supplement from The Synergy Company aims to support whole-body wellness while addressing common nutrient intake gaps through a full-spectrum, naturally sourced formulation.

A population-level review analyzes millions of tests and finds vitamin B12 deficiency correlated with increased hospitalizations and healthcare burden Brazil.

Dietary vitamin C, delivered through daily kiwifruit intake, increased skin ascorbate levels, enhanced skin density and cell proliferation, and supported overall skin function, the study demonstrated.

How vitamin B12 can support healthy aging and longevity, as well as the advantages of using certain forms of the nutrient.

Specialty diets and nutritional supplements may help women physiologically prepare to pregnancy by improving the conditions for conception.

A recently published clinical study found Optifolin+ from Balchem showed greater bioavailability and absorption in men and women compared to folic acid.

At SupplySide Global 2025, Maria Stanieich, senior marketing manager, and Katie Emerson, senior manager, scientific affairs at Kyowa Hakko discuss the benefits the ingredients Cognizin Citicoline and the antioxidant Setria Glutathione.

Nutritional Outlook interviews Ralf Jäger about Pharmachem Innovation's new GPM Fermented Nutrients.

Study results show Lubrizol’s micronized microencapsulated iron, Lipofer, improves absorption and minimizes gastrointestinal side effects.

Balchem has announced that it will be debuting its “Premier Ingredients for Premier Athletes” platform for the U.S. market, highlighting how its minerals, nutrients, and other functional ingredients can support health and performance in athletes.

At SupplySide Global, HTBA will showcase MecobalActive B12, Cardiose, DiosVein, and taste modulation platform OptiTaste for sports nutrition, vascular health, and clean-label product development.

At The Outlook on Active Nutrition, registered dietician Katie Salomone and director of sports nutrition at Rutgers University explains how she uses sweat testing and personalized hydration tracking to optimize athlete performance.

Balchem partnered with FC Bayern Women to promote K2Vital, their Vitamin K2 supplement ingredient, to a new audience of fans.

The latest trends and innovations in magnesium products.