Vitamins & Minerals

New research from ILSI U.S. and Canada and Balchem quantifies how phytates and oxalates limit calcium absorption across food supplies in different regions.

The Centrum-focused ISMOS study aims to fill a data gap in an underrepresented population, following prior research on vitamins and metabolic syndrome risk.

Consumer trends, ingredient innovation, and the evolving research behind children's immune health nutraceuticals

The deal pulls a practitioner-channel supplement brand into one of the world's largest consumer goods companies, adding to a wave of strategic acquisitions reshaping the vitamins, minerals, and supplements category.

Bayer's updated women's multivitamin gummy now delivers 1,000 mcg of biotin per serving.

Essential vitamins and minerals for bone health are expanding beyond single-nutrient formulations to target complex support for broader demographics.

The new technology uses a plant-based acacia gum and MCT oil carrier to protect vegan vitamin D3 potency in high-mineral, multi-nutrient formulations.

An examination of 4 common assumptions about user needs and where evidence-backed companion nutrition can address gaps in muscle preservation, energy, and long-term maintenance.

Published in Life, the review outlines a mechanistic case for tocotrienols in brain health, while cautioning that direct evidence remains limited.

Cross-sectional data from over 2,000 older adult participants show vitamin C status correlated with brain volume and connectivity.

From colonial-era herbal remedies to today's daily multivitamin, this reflection on America's 250th birthday traces how the impulse behind dietary supplements has been part of the nation's story from the very beginning.

Vitamin K2 has become a staple cofactor in bone and cardiovascular health formulations, but the differences between its 2 major commercial forms, MK-4 and MK-7, carry real implications for dosing, claims, and sourcing.

The market intelligence certification highlights continued growth in lichen-derived vitamin D3, as formulators seek alternatives to the lanolin-based sourcing that has long dominated the category.

GEM Health introduces GEM Daily Bite at Sprouts Farmers Markets, leveraging PLT’s Earthlight Whole Food Vitamin D.

With a positive EFSA opinion in hand, Nutriearth highlights a bioactive vitamin D3 oil and functional powder designed for improved absorption, lower dosing, and sustainable fortification strategies at Vitafoods Europe.

Nutritional Outlook offers a practical guide for industry professionals on multivitamin efficacy, formulation trends, and regulatory considerations.

The new ingredient Leanara is designed to support muscle mass, energy, and metabolic health during weight loss, highlighting innovation in nutraceutical solutions for GLP-1 users.

The companies have partnered to introduce Zinpro Zinc LG, a patented zinc lysine glutamate ingredient designed to enhance bioavailability.

Oxidative stress is a major contributor to cardiovascular disease. Nutraceutical solutions may help reduce oxidative stress to support cardiovascular health outcomes.

The results indicated >Your< Iron Forte Capsules deliver hemoglobin improvements comparable to ferrous sulfate with fewer side effects, an important factor in maintaining adherence to iron intake.

The connection between iron and thyroid function offers a unique whitespace opportunity in the women’s health segment.

The Vitamin Shoppe announces a nationwide launch of AG1’s Daily Health Drink, offering wellness guidance and multiple formats across more than 640 locations.

The magnesium supplement from The Synergy Company aims to support whole-body wellness while addressing common nutrient intake gaps through a full-spectrum, naturally sourced formulation.

A population-level review analyzes millions of tests and finds vitamin B12 deficiency correlated with increased hospitalizations and healthcare burden Brazil.

Dietary vitamin C, delivered through daily kiwifruit intake, increased skin ascorbate levels, enhanced skin density and cell proliferation, and supported overall skin function, the study demonstrated.