Vitamins & Minerals

Balchem's agreement with Ninja Life Hacks author Mary Nhin will help Balchem secure strategic partners for branded food products and dietary supplements for children.

Its Mountain Rescue–Altitude Sickness Vitamin Blend combines ingredients like B vitamins and potassium that the company says help aid against dehydration and electrolyte depletion experienced at high altitudes.

The survey found that less than half of Americans surveyed who use supplements said they discussed their supplement use with their healthcare provider.

Gadot Biochemicals is strengthening focus on its Gadomag K ingredient for boosting the level of magnesium in plant-based and dairy milks.

Pharmavite has acquired Uqora, a leading urinary tract health brand, signaling its continued commitment to the women's health space.

The June 2021 report, “Ecommerce Health & Wellness Spotlight,” examined sales trends in the OTC market in 2020, both in-store and online, and revealed additional promising trends for the supplements category.

Pharmavite says 8 out of 10 pharmacist surveyed reported maintaining their own daily vitamin supplementation routine; moreover, 75% said more patients have requested information about vitamins and dietary supplements during the pandemic.

Cypress Systems is launching a premium line of chelated minerals called TheChelates.

The brand 24hr Supplement has launched a new supplement product for immunity featuring the company’s flagship TurmiZn-OS curcumin ingredient complex.

A recent study partially funded by Kappa Bioscience found that low vitamin K status may be associated with higher mortality in COVID-19 patients.

GNC entered into an exclusive agreement with Walmart to sell a selection of men and women's essential everyday vitamins in several different formats in Walmart stores and Walmart.com.

Are innovative ingredients the key to recovery?

Prinova created an innovative e-commerce experience for food-grade vitamins and amino acids with the launch of its new website for the United States and Canada.

Nature’s Sunshine is launching a new personalization program later this year that gives practitioners and retailers the ability to offer their customers personalized health packs presorted and conveniently packed based on their individual health and wellness needs.

The two companies will collaborate to leverage their combined capabilities to set a roadmap for the future of vitamin K2.

The CRN Foundation launched Vitamin D & Me!, a consumer education website, which focuses on U.S. consumers ages 55+, and the relationship between vitamin D and COVID-19.

Heart-health supplements continue to compete with everyday foods and pharma.

Evidence shows that an integrative medicine approach pairing some common drugs and nutraceuticals makes sense.

Omya has developed a new mineral solution for the stability, performance, and survival rates of probiotics during formulation and delivery to the gut.

Bone health is a top priority for some consumers, but not all. The supplements industry would like to see that change.

Hologram Sciences, the consumer-facing company launched by Royal DSM, has released its first direct-to-consumer brand called d.velop.

PharmaLinea announced the publication of a new clinical trial demonstrating the safety and efficacy of its novel food supplement >Your< Iron Syrup.

TheraBreath (Los Angeles, CA) introduced Immunity Support Oral Spray Supplement, made with a proprietary blend of immune-boosting ingredients, including vitamins, minerals, and antioxidants, sprayed directly to the mouth and throat.

Good Rāz launched quick-absorbing vitamin D3 drops that can be added to foods and beverages without altering the taste or texture using a unique water-soluble, no-stir formula.

How are ingredient suppliers sourcing the most in-demand vitamins?