Vous Vitamin’s personalized nutrition partnership with diabetes coaching system Pops is a first, firm says

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Personalized vitamin company Vous Vitamin has partnered with Pops, a digital coaching system for people with diabetes. Vous says this is the first time a personalized vitamin feature has been integrated into a chronic disease management tool.

Pops is known for its Rebel glucometer, which attaches to a cellphone and is touted as “the simplest way to measure blood glucose on the market.” The company also offers Mina, an AI virtual “coach” that provides users with personalized support and help meeting health goals. With Vous Vitamin now in the mix, Mina will offer “information about the role of vitamins in diabetes management,” says a Vous press release.

It further states: “As part of Pops’ digital coaching system for people with diabetes, Mina will now ask questions about vitamin use and connect interested users to information about using vitamins to help control blood sugar. Users will also be able to access Vous Vitamin’s five-minute health and lifestyle survey for determining the single-tablet vitamin blend that matches their individual needs and receive discounts on their Vous Vitamin purchases.”

Romy Block, MD, cofounder of Vous Vitamin, stated: “As an endocrinologist specializing in diabetes, I am always talking to my patients about how the right vitamin regimen can help improve symptoms from low energy to neuropathy. This relationship with Pops will make it possible to reach people in every zip code who can benefit from adding supplements to their diabetes management program, all by serving up information from the same digital tool they already use for diabetes support.”