Editorial Advisory Board

Nutritional Outlook’s Editorial Advisory Board is a distinguished group of thought leaders with expertise in the field of dietary supplements, healthy foods/beverages, nutrition, and natural products. Editorial Advisory Board members help our editors serve our audience by identifying key industry trends, developments, and insights.

Kevin M. Bell
Arnall Golden Gregory LLP

Kevin Bell is a partner in the Washington, DC, office of Arnall Golden Gregory LLP and leader of the firm’s Patent and Dietary Supplements industry practices. He specializes in strategic counseling U.S. and multinational companies and litigating intellectual property, unfair competition, and regulatory disputes before federal courts and agencies such as the International Trade Commission, FDA, FTC, U.S. Department of Justice, U.S. Customs and Border Protection, and the National Advertising Division (NAD) of the BBB National Programs. He is also actively involved in actions brought by state attorneys general offices as well as public policy issues brought before Congress and the White House. Bell has developed a substantial practice representing U.S. and international companies across a broad range of technologies that include biotech, pharmaceutical, medical device, dietary supplement, software, semiconductor, and computer science–related matters. Bell is considered a leading legal advisor in the dietary supplements and natural products industries. He is highly sought after by companies for his success in providing clients with global strategies to protect and enforce their intellectual property and execute complex regulatory-enforcement efforts in the U.S. and abroad. He has also developed a significant presence in the areas of cannabis and cannabidiol (CBD) related to regulatory, intellectual property, and legislative issues. He leads the firm’s cannabis/CBD industry team that provides clients with a broad range of legal expertise.

Judy Blatman
Founder and President
Judy Blatman Communications LLC

Judy Blatman has broad expertise as a communications professional having managed public relations/marketing programs for industries and companies ranging from dietary supplements to dog food, from liquor to aspirin, from luxury resorts to coffee. She specialized in building high-functioning communications departments and cost-effective, results-oriented initiatives. She worked extensively with journalists throughout her career and recently reversed roles, now working as a writer for Nutritional Outlook magazine. In January 2020, Blatman launched her own communications company focused on strategic communications counsel, writing, talent solutions, and message/media training, working with select clients with whom she shares a sense of humor and a mutual desire to solve problems or promote their businesses or products. For 16 years, she held a leadership position at the Council for Responsible Nutrition, where she oversaw and executed strategic communications efforts, including a rapid-response program and an award-winning, five-year, $5 million consumer education campaign. In 2018, she was the inaugural winner of the NutraIngredients-USA.com NutraChampion award in recognition of her work in the dietary supplement industry. In her spare time, she volunteers for the nonprofit Hero Dogs.

Mark Blumenthal
Founder and Executive Director

American Botanical Council

The American Botanical Council (ABC; Austin, TX) is a leading independent research and educational nonprofit organization dedicated to disseminating accurate, reliable, and responsible information on herbs and medicinal plants. Mark Blumenthal is editor and publisher of HerbalGram, an international peer-reviewed quarterly journal. For six years, he served as an adjunct associate professor of medicinal chemistry at the University of Texas at Austin, College of Pharmacy, teaching the course Herbs and Phytomedicines in Today’s Pharmacy. He is also the founder and director of the ABC-AHP-NCNPR Botanical Adulterants Prevention Program, a nonprofit international consortium committed to researching and exposing adulteration and fraud in botanical ingredients sold in the global market. He has appeared on more than 400 radio and television shows and has written more than 500 articles, reviews, and book chapters for many major publications. He was awarded Natural Health Magazine’s Hall of Fame Award for “…opening America’s eye to the healing powers of herbs.” For more than 46 years, he has been a leader in the global botanical and natural products community, promoting science-based herbal education and respect for scientific and clinical research, ethnobotanical traditions, sustainable and regenerative practices, and honesty and authenticity in the manufacture and marketing of herbs and phytomedicines.

Lisa C. Buono
Principal, Client Insights
IRI Worldwide

Lisa C. Buono has devoted nearly 40 years of work to the over-the-counter (OTC) and consumer self-care industry across several organizations, including primarily Wyeth Consumer Healthcare (now GlaxoSmithKline) but also Actavis and now IRI Worldwide (Chicago). Throughout that time, Buono has worked in consulting, marketing, sales, new product development, and drug ingredient and supplement policy roles as they relate to branded and private-label OTCs and multivitamin/mineral, supplement, and herbal products. She has worked on a variety of brands, including Robitussin, Advil, Centrum, Caltrate, ChapStick, Alavert, PediaCare, Efferdent, Luden’s, Claritin, Dr. Scholl’s, MiraLax, One A Day, Coppertone, Aleve, Nature Made, Ocuvite, and PreserVision. Buono holds a BS degree in chemistry and mathematics from Montclair State College and an MBA in marketing from Rutgers University School of Management and Labor Relations.

John R. Endres, ND
Chief Science Officer

AIBMR Life Sciences Inc.

Since 2006, John Endres has been chief scientific officer for AIBMR Life Sciences Inc. (Seattle, WA), a leading scientific and regulatory consulting firm that specializes in Generally Recognized as Safe (GRAS) work. He heads a highly experienced team comprising naturopathic physicians and library information specialists. He is the author or coauthor of several peer-reviewed academic publications and book chapters and is a frequent contributing author for the natural products industry trade journals. Endres received a baccalaureate degree in German and philosophy from the State University of New York at Albany and the Julius-Maximilians-Universität in Würzburg, Germany. In 2004, he earned a board-certified doctorate degree in naturopathic medicine from Bastyr University in Seattle, WA. He is licensed as a primary care physician in Washington State. At Bastyr University, in collaboration with the Fred Hutchinson Cancer Research Center, Endres conducted research screening complex botanical extracts for their ability to inhibit the growth of a variety of cancer cell lines. He is a full member of the Society of Toxicology and the monitoring scientist for AIBMR’s studies to support the safety of food ingredients.

Daniel Fabricant, PhD
Executive Director and CEO

Natural Products Association

Daniel Fabricant, PhD, is executive director and CEO of the Natural Products Association (NPA; Washington, DC), the nation’s largest and oldest trade organization representing the natural products industry, including dietary supplements, foods, personal care products, and more. He is responsible for implementing board policy for the advancement and protection of the natural products industry while overseeing every aspect of the association’s programs and activities. Most recently, Fabricant served as the director of the Division of Dietary Supplement Programs at the U.S. FDA, where for more than three years he directed agency policy, public affairs, and regulatory action regarding regulation of the dietary supplement industry. While with the agency, he successfully navigated the large, heavily matrixed governmental organizational structure to bring life to a regulatory function that was nonexistent for almost 20 years. Prior to joining FDA, Fabricant was vice president, global government and scientific affairs, for NPA, responsible for establishing and leading industry coalitions dealing with a range of legislative, regulatory, and scientific matters. Fabricant carried his interest in natural products into the classroom, earning a PhD in pharmacognosy from the University of Illinois at Chicago, where he has served as an adjunct professor in the Department of Medicinal Chemistry and Pharmacognosy since 2009.

Kimberly Kawa, BSc
Wellness Product Specialist

The Movitz Group

Kimberly Kawa is a consulting partner and wellness product specialist at The Movitz Group, a company that offers professional strategic guidance to innovative, early-stage food, beverage, and whole-body brands, as well as established consumer packaged goods brands, through the lens and framework of the natural products industry. Kawa started her career 15 years ago with a nutrition and dietetics degree from Northern Illinois University and has applied her passion for functional nutrition and community health along the way. From coordinating patient diet plans and supplement protocols at an integrative medicine facility to retail management at a Fruitful Yield healthfood store and product research and data analytics at SPINS LLC, Kawa has continued to stay well-informed of industry trends. Her focus lies in vitamins and supplements. She most recently volunteered her time updating presentations for a functional medicine certification program designed for practicing nutrition professionals looking to advance in this area.

Douglas “Duffy” MacKay, ND
Senior Vice President, Scientific and Regulatory Affairs
CV Sciences Inc.

Douglas “Duffy” MacKay, ND, is senior vice president, scientific and regulatory affairs, for CV Sciences Inc., maker of PlusCBD. At CV Sciences, he is responsible for scientific and regulatory affairs functions that drive product quality, safety, and innovation. MacKay came to CV Sciences after a 10-year career with the Council for Responsible Nutrition (CRN) in Washington, DC, where he served as senior vice president of scientific and regulatory affairs. At CRN, he oversaw the scientific and regulatory affairs department, ensuring the association’s scientific, policy, and legislative positions were based on credible scientific rationale. MacKay serves as a member of the CRN Board of Directors, the American Botanical Council Advisory Board, and the Food and Drug Law Institute’s Cannabis-Derived Products Committee. In addition, he is an associate editor of the Journal of Dietary Supplements and serves on the editorial boards of Integrative Medicine: A Clinician’s Journal and the Natural Medicine Journal. MacKay earned his naturopathic medical degree from the National University of Natural Medicine in Portland, OR.

Michael McGuffin
American Herbal Products Association

Michael McGuffin is president of the American Herbal Products Association (AHPA; Silver Spring, MD). In 2019, McGuffin celebrated his 20th anniversary as AHPA’s president. A leading expert on dietary supplement regulation, McGuffin has been published in scholarly and scientific journals and has represented the herbal industry at state and federal hearings on herbal regulatory issues. He has served as a member of FDA’s Food Advisory Committee Working Group on Good Manufacturing Practices for Dietary Supplements, FDA’s Food Advisory Committee’s Dietary Supplements Subcommittee, California’s Office of Environmental Health Hazard Analysis Food Warning Workgroup, and the advisory board of the USC School of Pharmacy Regulatory Science master’s degree program. He also serves on the boards of the American Herbal Pharmacopoeia, the American Association of Acupuncture and Oriental Medicine, and United Plant Savers.

Susan Hazels Mitmesser, PhD
Vice President, Science and Technology
Pharmavite LLC

Susan Mitmesser provides scientific leadership at Pharmavite to advance innovation and new product development strategies and to ensure the scientific integrity of all products made under its brand portfolio. She has a passion for nutrition and wellness and leverages her ability to communicate scientific findings to consumers and the marketplace. She brings extensive experience in research and nutritional biochemistry across various industries and sectors, including food, dietary supplements, academia, and clinical settings. She serves on the editorial board of four peer-reviewed journals: Advance Journal of Food Science and Technology, Journal of Pediatric Intensive Care, World Journal of Clinical Pediatrics, and Journal of the International Society of Sports Nutrition. In addition, she has been published in many peer-reviewed journals and is a contributing author for book chapters relating to nutrition in adult and pediatric populations. Mitmesser is an active member of the American Society for Nutrition, the American Association for the Advancement of Science, and The New York Academy of Sciences. She also serves on the senior scientific advisory council of the Council for Responsible Nutrition. Currently, Mitmesser is an adjunct professor at the Department of Nutrition Sciences at the University of Connecticut and at the Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy at Tufts University. She holds a PhD in nutritional biochemistry from the University of Nebraska and a master’s degree from the University of Nebraska Medical Center.

Irfan Qureshi, ND
Vice President, Product Development and Quality Assurance

Healthy Directions

Irfan Qureshi is vice president of product development and quality assurance for Healthy Directions. Previously, he was chief regulatory officer for Vitamin Research Products. He earned a bachelor’s degree in microbiology from the University of Washington as well as a degree in naturopathic medicine from Bastyr University. While attending Bastyr University, he pursued further training in South Asia, studying the indigenous Unani system of medicine. Upon graduation, Qureshi practiced naturopathic medicine in Singapore, where he became a noted health columnist for Singapore’s The Business Times. Previously, he also maintained a private medical practice in SeaTac, WA, specializing in chronic diseases and autism. Among his prior positions, Qureshi served as vice president of technical and regulatory affairs for AIBMR Life Sciences Inc., a natural products consulting firm. Qureshi is a frequent contributor to various industry trade journals. He has also served as author or coauthor of several peer-reviewed publications.

Erin Raese
Head of Marketing

Erin Raese leads marketing for SPINS (Chicago) where she focuses on building strong relationships with clients and prospects through digital efforts, thought leadership, content sharing, and education. Prior to joining SPINS, Raese spent her career in the customer loyalty space leading global sales and marketing for Aimia, a customer loyalty provider, creating Loyalty360, an association for organizations focused on customer loyalty, as well as in various other roles in the space helping clients grow and retain their customers.

Harry B. Rice, PhD
Vice President, Regulatory and Scientific Affairs

Global Organization for EPA and DHA Omega-3s (GOED)

Harry B. Rice is the vice president of regulatory and scientific affairs for the Global Organization for EPA and DHA Omega-3s (GOED) and the past vice president of regulatory and scientific affairs for the United Natural Products Alliance (UNPA). He has worked in the ingredient, dietary supplement, functional food, and consumer packaged goods industries for 20 years. His responsibilities for GOED include monitoring and reporting on regulatory issues, developing written comments and oral testimony to domestic and international government bodies to advance industry positions on critical health issues, and providing scientific analysis of the growing body of scientific literature. Prior to serving the industry as a trade representative, Rice spent over six years at Cargill Inc. involved in the development and execution of global regulatory and scientific strategies for a wide range of functional ingredients. Rice earned an MS and PhD in nutrition from The Pennsylvania State University and a BS in dietetics from Miami University (Ohio).

Kantha Shelke, PhD, CFS
Principal, Corvus Blue LLC
Senior Lecturer, Johns Hopkins University

Kantha Shelke, PhD, CFS, is founder and principal at Corvus Blue LLC (Chicago), a contract food science and research firm retained by food, dietary supplement, and allied enterprises, including professional and trade organizations, for strategic competitive intelligence, expert witness services, and rapid development and market realization of new products and technologies. Since 1986, she has been practicing and teaching food science and food safety regulations from end-to-end in food/supplement supply chains and food industry enterprises spanning the globe. A Certified Food Scientist and a Fellow of the Institute of Food Technologists, she serves on the Faculty Advisory Boards of Food and Agriculture at McGill University (Montreal) and Southwest College of Naturopathic Medicine (Tempe, AZ). She is passionate about advancing the understanding of food science, nutrition, food law, and culinary arts with science and sensibility.

Paula Simpson, BSc (Nutritional Sciences), RNCP

Paula Simpson is the founder of Nutribloom, an internationally recognized consulting firm specializing in innovation, product development, and branding within the nutricosmetic, natural beauty, and healthy-aging markets. Merging her scientific, natural health background along with 20+ years’ experience in formulation, clinical research/design, marketing, and regulations, Simpson has generated, from concept to shelf, some of the most successful wellness-focused beauty brands available in the market. Through this, she has solidified her reputation as a leading innovator and ambassador for the healthy aging and nutricosmetic sectors, being formally recognized as one of the most powerful women in the natural beauty industry today. She is a regularly sought-after industry expert, including previous engagements at the Vitafoods and SupplySide events as well as the Sustainable Cosmetics Summit. Simpson is also a top-tier media personality, with past appearances on E! News, Entertainment Tonight, Good Morning America, MSNBC, ABC, and FOX News. She regularly contributes her expertise to leading health and beauty publications and has authored multiple top industry journal and consumer-focused articles. Simpson is a microbiome expert and author of the highly rated book Good Bacteria for Healthy Skin: Nurture Your Skin Microbiome with Pre- and Probiotics for Clear and Luminous Skin, published in Fall 2019.

Brian Tanzer, MS
Manager of Scientific Affairs

Vitamin Shoppe Inc.

Brian Tanzer is manager of scientific affairs in the department of scientific and regulatory affairs at the Vitamin Shoppe Inc., responsible for the research, formulation, and claims substantiation for all Vitamin Shoppe brand products. Tanzer also provides regulatory guidance to cross-functional teams across the company. Prior to joining the Vitamin Shoppe, Tanzer spent four years at Reliance Vitamin Co. as head of research and technical services. Tanzer studied biology and chemistry at St. John’s University in New York. He has an MS in nutritional sciences from Brooklyn College, part of The City University of New York. Tanzer also spent several years as an adjunct instructor in the department of health and nutrition sciences at Brooklyn College and LaGuardia Community College, both of The City University of New York, teaching undergraduate and graduate courses in nutritional sciences and clinical nutrition.

John E. Villafranco

Kelley Drye & Warren LLP

John Villafranco is a partner in the advertising and marketing practice at Kelley Drye & Warren LLP (Washington, DC). Villafranco provides litigation and counseling services with a focus on advertising law matters and consumer protection. Named 2011 D.C. Advertising “Lawyer of the Year” by Best Lawyers, Villafranco is highly respected for offering comprehensive legal advice that emphasizes risk analysis and sound business practices for corporations involved in advertising and marketing. On the regulatory side, clients tell US Legal 500 he “consistently provides good advice and service.” An editor-in-chief of the American Bar Association’s (ABA) Consumer Protection Law Developments treatise and author of numerous articles on advertising law, Villafranco is an authority on a range of issues involving consumer protection law. He is past chair of the ABA Antitrust Section Consumer Protection Committee and past chair of the ABA Consumer Protection Conference (2007, 2009).

Lu Ann Williams
Global Insights Director

Innova Market Insights

Lu Ann Williams is cofounder and director of global insights at Innova Market Insights, a global market research firm headquartered in The Netherlands’ Food Valley. She manages a network of industry professionals and trend scouts in 80+ countries that contribute to Innova’s proprietary market intelligence platform and an analyst team that works with food, beverage, ingredient, and packaging companies on product development, marketing and strategies, and technology scouting. An expert on trends driving the food and beverage industry, she is a frequent speaker at industry events. She is originally from Augusta, GA, and has lived in Europe for the past 30 years. This, combined with extensive travel over this time, gives her a unique foundation for insights on what’s coming next in the industry in every region of the world.

Brian Wommack
Senior Vice President, Communications
Council for Responsible Nutrition

Brian Wommack is responsible for overseeing the development and execution of the Council for Responsible Nutrition’s (CRN; Washington, DC) overall strategic communications efforts and is entrusted to enhance and protect the reputation of the dietary supplement industry. Under his leadership, CRN’s communications team is reimagining its member communication strategy and has launched new initiatives to proactively promote responsible industry and provide consumer education. In January 2020, Wommack led the communications team in the launch of the “CRN Daily Supplement,” a daily update for CRN members designed to provide more timely and useful information in a digestible package, implementing more visual and video communications. He was instrumental in creating and executing an award-winning education campaign, Label Wise, to inform consumers of upcoming dietary supplement label changes and encourage overall label literacy. Wommack leads the department’s response strategy on negative media and scientific studies to defend the mainstream, responsible industry. He also serves as the spokesperson for the annual CRN Consumer Survey on Dietary Supplements and CRN’s COVID-19 survey. Wommack sits on the editorial advisory board for Nutritional Outlook magazine and regularly participates in meetings with the Dietary Supplements Quality Collaborative (DSQC) and other industry trade groups and is committed to promoting greater diversity, equity, and inclusion in the industry. He has more than 25 years of experience helping organizations and brands see around corners and solve problems—or seize opportunities—at the intersection of communications, public policy, and law. He draws on a long tenure as a communications consultant, time as a lobbyist and congressional staffer, and work as a lawyer. He serves as industry strategist and advisor, as an industry spokesperson, and as a coach and mentor to members and staff on accomplishing goals through communications initiatives. After years of working for clients across many industries in issues management and crisis work, he is particularly gratified at being able to build up equity and trust for this thriving and vital industry over the long haul as it helps consumers improve their health and wellness.