A new Walmart-exclusive supplement from Lemme joins a fast-growing, category of products marketed around the body's natural GLP-1 production.
Feature|Articles|October 6, 2026
Why Fiber Quality and Diversity Matter More Than Quantity Alone
Author(s)Denisse Colindres , Nicholas Saraceno
BENEO's Denisse Colindres discusses how the fibermaxxing trend is evolving beyond "more fiber" to fiber diversity and layering, and what that shift means for formulation, claims, and category opportunity.
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Fiber has quickly become one of the most talked-about nutrients in food and beverage innovation, fueled by social media's "fibermaxxing" trend, rising interest in GLP-1 therapies, and growing recognition of the connection between gut health and weight management. But as the conversation matures, industry attention is shifting from simply increasing fiber intake to understanding fiber quality, diversity, and function.
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