Balchem, Ninja Life Hacks’ author team up to innovate the children’s nutrition space

Photo © iStockphoto.com/shironosov

Balchem Corp. (New Hampton, NY) entered into an agreement in connection with Mary Nhin, the author of the best-selling children’s book series Ninja Life Hacks. The agreement, brokered by The Brand Liaison, will help Balchem secure strategic partners for branded food products (such as ice cream) and dietary supplements that promote in children a healthy emotional and physical relationship with foods. 

“A healthy relationship with food is key to children’s mental and emotional wellbeing,” Nhin said in a press release. “The combination of Balchem’s unique food technology and featured Ninja Life Hacks characters will help to foster this positive relationship.”

The three primary areas Balchem’s food technology will be utilized is brain power, emotional well-being, and immune health & nutrition. Balchem will work with their partners to bring these branded snacks to market, while the Ninja Life Hacks characters will assist in building avenues for conversation. The children’s publishing property is dedicated to empowerment and offers children the skills to cultivate a growth mindset, develop confidence and grit, and they promote emotional intelligence. The ultimate goal is to bring emotional and physical health discussions to the kitchen, lunchroom, and dinner table. 

“Together we will take the science of nutrition and make it understandable for kids and their parents through the Ninja Life Hacks characters,” said Shitij Chabba, vice president minerals & nutrients and global marketing, Balchem Human Nutrition & Health, in a press release. “Our partners innovating in kid-focused products can leverage our collaboration and science-backed ingredients to create products that resonate with parents looking to nourish and delight their kids every day.”