Vitamins & Minerals

The report captures proprietary data from The Vitamin Shoppe stores and online shop, The Vitamin Shoppe survey data, and data from market researcher SPINS.

The novel supplement was designed to eliminate the side effects that consumers often experience when consuming iron supplements derived from simple iron salts, including stomach upset and an unpleasant metallic taste.

Sleep and immune health ingredients are joining forces in dietary supplements.

Innova Market Insights identifies key health concerns driving consumers’ food and supplement choices today.

The study included 3562 adults who were randomized to receive a daily multivitamins or placebo for three years while being evaluated annually with an internet-based battery of neuropsychological tests.

Fermentation is an old concept but a rising star in wellness.

What is the evidence that B3 vitamins benefit healthspan?

What are the emerging trends in heart health supplements?

Emerging research shows that various minerals can help maintain a healthy immune system.

At Vitafoods Europe, the company will be featured at education presentations and networking events.

Called Lipofer, the delivery format overcomes several of the challenges formulating with iron, including taste.

There is an endless amount of conflicting information about multivitamins.

The company will demonstrate its synergies with other ingredients in Balchem’s portfolio.

There are inevitable long-term challenges to balancing the nutrients you need when remaining on a vegetarian or vegan diet.

Research is putting science behind modern hangover nutraceuticals.

The audience for cognitive and mental health supplements is growing.

In a recently published study, researchers concluded that many dietary supplements may not provide pregnant women in the U.S. with adequate doses of key nutrients.

In a new white paper, the company explains how it compared three different USP sources of magnesium citrate ingredients in pectin-based gummies.

Gnosis by Lesaffre has announced a new brand identity for its vitamin K2 as MK-7 ingredient, MenaQ7, featuring a new logo and tagline.

Help consumers work out longer and recover faster with intra-workout products.

The pilot study investigated the effects of vitamin K supplementation versus vitamin K-rich diet in subjects on hemodialysis.

For many reasons, our diets aren’t as nutrient-dense today. Here’s how supplements and enriched foods can help—if consumers know how to use them.

Or will brands find ways of portraying immune health as a relevant concern long-term?

Compared to other mature markets such as Europe and the United States, APAC is a growing market for micronutrient consumption and production.

Leading supplement brands explain how today’s multivitamins meet modern needs.