Vitamins & Minerals

Vitamin B12 is gaining steam in the cognitive health category and proving to be a supplement to watch.

The daily supplementation over 24 weeks helped reduce inflammation and gut dysfunction.

The use of the vitamin for calciphylaxis symptoms highlights a new approach with the potential for future treatment options.

The hydration category and ingredients within the category are continuing to see immense growth as a broader range of consumers see the value in hydration products for daily maintenance and well-being.

In collaboration with market research firm SPINS, Nutritional Outlook provides a deep dive into 2025's top trending ingredients and categories in nutraceutical products, including B12, beet root, hydration, mushrooms, and kratom.

Researchers compared Magshape to other magnesium sources, analyzing plasma levels over several time intervals, plus digestive tolerance.

The new multivitamins, probiotics, and protein powder support individuals using GLP-1 medications or losing weight.

Leverage consumer education to make your mark in the prenatal health space.

Optum Now has launched a partnership with Vous Vitamin, a personalized nutrition company, offering group level savings for those ordering a Vous Vitamin subscription from the Optum Now store.

The new platforms intend to expand the company’s presence in the US and extend international reach.

According to USP, the researchers misapplied the limits for heavy metals and therefore their results were inaccurate.

According to the announcement, the authorization is also exclusive to AIDP and its partner company and licensee, ThreoTech, meaning that they are the only parties that can market magnesium L-threonate in the EU for a period of five years.

ThreoTech LLC has announced that it has reached a confidential settlement with Green Jeeva to end a patent infringement lawsuit regarding Magtein magnesium L-threonate.

How we can better support preparation and recovery in a population of new (older) moms.

Innophos will also highlight the latest research findings on chelated minerals.

The clean-label, dry form of Vitamin A can be used to fortify wheat flour to reduce malnutrition worldwide.

Balchem contracted Alkemist Labs to test 38 vitamin K2 products purchased on “one of the biggest e-commerce platforms in the United States.”

Xampla has announced that Lehmann Ingredients will be the first distributor partner to supply the company’s nutrient microencapsulation technology to FMCG brands and supply chain partners in the United Kingdom.

A recent study demonstrated the potential effects of Vitamin E, in the form of tocotrienols, on memory formation and other cognitive functions.

The producer of minerals has relaunched its name, logo, and website to align with its new identity and vision.

A systematic review examined studies on the effects of two types of Vitamin E for improving heart health.

Recent research conducted by ILSI U.S. and Canada – a global, nonprofit federation dedicated to advancing precompetitive research in the food, nutrition and health realms – and partially funded by Balchem, has shed light on how to improve predictions of Ca bioavailability across different food matrices.

The magnesium L-threonate used in the study is marketed as Magtein by ThreoTech and distributed by AIDP. The study was conducted by neuroscientists from Neurocentria and Tsinghua University.

The ingredient combines L-5-methyltetrahydrofolate with Balchem’s branded choline (VitaCholine) to support cellular health across life stages.

The study was carried out by the French research institute Expansion Consulteam in collaboration with Virginie Florin and Nathalie Simon, who are French lifestyle influencers.