AG1 gains nationwide in-store access through The Vitamin Shoppe partnership

Global, multi-channel nutritional products retailer The Vitamin Shoppe announced the launch of the Daily Health Drink from AG1 in more than 640 stores nationwide.¹ The Vitamin Shoppe is AG1’s first specialty retail partner, the January 12, 2026, press release explains.

The product launch will provide expanded access and provide in-store assistance for customers, including first-time consumers. "AG1 has been one of the most requested brands in our stores, and its arrival at The Vitamin Shoppe reflects our commitment to offering our customers the best in science-backed innovation," stated Muriel Gonzalez, president of The Vitamin Shoppe, in the press release. "As AG1's first national specialty retail partner, we're proud to offer easy access to its advanced formulas in our stores across the country. Additionally, our Health Enthusiast associates can provide the kind of personalized guidance to help customers understand how AG1 can support their individual health and wellness goals."

In addition to The Vitamin Shoppe store locations, AG1 will also be available at SuperSupplements and online at vitaminshoppe.com. The company carries products from more than 700 national brands, plus proprietary bands, and serves select markets in Asia, South America, and Central America.

AG1 formula for foundational nutrition

AG1 is a combination of vitamins, probiotics, antioxidants, and superfoods with the aim of supporting energy, immune health, and digestion. All AG1 products are also NSF Certified for Sport and third party tested for contaminants, pesticides, and herbicides, the press release adds.

Formats available at The Vitamin Shoppe include a 14-count stick pack, 30-count stick pack, and the AG1 Start Here kit, which includes a 7-count stick pack, shaker, and habit journal.

Expansion of AG1 and research

The expansion of AG1 is anticipated to provide additional support for consumers who are looking for more options in their supplementation routine. "We know many of our customers are already shopping at The Vitamin Shoppe and this partnership is an important step in making AG1 more accessible to them as they both build and simplify their supplement stack," said Kat Cole, Chief Executive Officer of AG1. "The Vitamin Shoppe's history and credibility in the supplement space, and commitment to guidance and education for its customers, make it an ideal partner as we continue to grow the reach and availability of AG1."

AG1 has also recently expanded in other areas as well. In September 2025, the company announced a partnership with the University of California, Davis (UC Davis) and its Innovation Institute for Food and Health (IIFH) to advance nutrition and health science and innovations in precision health and nutrition.²

The new relationship builds on AG1’s previous nutrition research, including completed clinical trials. “UC Davis is world-renowned for its highly collaborative approach to driving breakthroughs in nutrition science,” explained Cole in a September 2025 blog post on the partnership.³ “They are an important and valued strategic innovation partner for AG1 as we develop new products to help more people optimize their metabolic health and achieve their physical and mental performance potential.”

“AG1 is an outstanding partner as we pursue breakthroughs at the intersection of nutrition and metabolic health that leverage world-class capabilities, such as the Periodic Table of Food Initiative we developed with the Rockefeller Foundation and the American Heart Association,” added Justin Siegel, PhD, faculty director of the IIFH and professor of chemistry, biochemistry and molecular medicine at UC Davis.

The approach to the research aims to synthesize life sciences and data science to optimize nutrition and ingredients to best support the various health and performance needs of specific populations.

References

1. The Vitamin Shoppe. The Vitamin Shoppe® Launches AG1 Nationwide, Bringing the Science-Backed Foundational Nutrition Supplement to Over 640 Stores. January 12, 2026. https://www.prnewswire.com/news-releases/the-vitamin-shoppe-launches-ag1-nationwide-bringing-the-science-backed-foundational-nutrition-supplement-to-over-640-stores-302658301.html (Accessed 2026-01-19).
2. Colli, M. AG1 and UC Davis partner to advance nutrition and health research. September 16, 2025. https://www.nutritionaloutlook.com/view/ag1-and-uc-davis-partner-to-advance-nutrition-and-health-research (Accessed 2026-01-19).
3. AG1. AG1 Announces Partnership with UC Davis to Advance Precision Health and Nutrition. September 16, 2025. https://www.nutritionaloutlook.com/view/ag1-and-uc-davis-partner-to-advance-nutrition-and-health-research (Accessed 2026-01-19).