Mike Straus

Articles

How are keto manufacturers keeping the category fresh for keto followers?

New product launches are keeping elderberry fresh and hip.

The adaptogen market is growing thanks to clinical research substantiating its traditional medicine halo.

Sports products are in the middle of a flavor revolution.

Better-for-you alcohol is on the rise. Here’s how this new consumer market is shaping up.

Men are increasingly looking for proven products that promote healthy aging. Here are some of the ingredients that recent research has validated.

eSports, powders, “superdrinks,” and more are driving sports drink development.

New kinds of packaging are emerging that offer a lower environmental footprint. Are they viable alternatives to traditional packaging?