Mike Straus

New research and new delivery formats are shaking up the men’s supplements space as more men turn to healthy-aging products.

As the beverage industry expands, the word hydration is appearing more and more as a component of positioning statements and product benefits.

As consumers seek healthier energy alternatives, the energy products category is finding opportunities for market growth and product innovation.

A look at a few new turmeric/curcumin products that launched in the past year.

Consumer needs and new ingredient research are influencing how brands successfully develop and market antioxidant supplements.

MCTs are increasingly popular among consumers and product makers, in part due to their ease of use as well as their health benefits.

Probiotics face a new frontier as sports supplements.

Here’s what the latest research shows about five of the market’s fastest-growing cognitive performance ingredients.

Sports drinks consumers are continuing to drive market change through an increased interest in healthier, more natural products.

Botanicals are gaining traction in the blood sugar–management market thanks to new research demonstrating their efficacy.

The botanicals market is seeing a number of new entrants and emerging stars quickly gaining ground.

Classic flavors have long dominated the sports drink market, but now unique flavors are stepping up to the plate.

Keto products are diversifying from the sports nutrition category into all manner of food and beverage products.

Are these lesser-known plants ready for prime time?

Meal replacement products like bars and shakes are seeing rapid growth thanks to the convenience and variety they offer consumers.

New research and market stats demonstrate that mood supplements are both in demand and effective.

Capsules, softgels, tablets continue to hold their own thanks to the undeniable benefits they offer: consumer familiarity, format reliability, and robust quality controls.

Functional water is changing the way people consume water.

Recent research in the eye health industry is paving the way for new supplement options.

While sports nutrition products remain the top market category for digestive enzymes, data show that digestive enzymes are branching off into more categories.

Rather than simply acting as a typical charity, Vitamin Angels encourages corporate social responsibility within the nutrition industry.

These men's health ingredients show promise in easing age-related prostate symptoms and supporting an overall healthy and active lifestyle.

From flavors to formats, here are some of the trends driving discussion in the probiotic beverages space.

Cereal grasses are more popular with consumers than ever. Here are five market trends to keep your eye on, including new product formats, flavors, and more.

A variety of innovative new collagen products are entering the American market, making it one of the fastest-growing collagen product markets in the world.

The rising popularity of medicinal mushrooms is opening up new avenues of growth for savvy manufacturers, but these avenues can be fraught with pitfalls and risk for the unprepared.

The sports drinks market is continuing to diversify, with consumers driving demand for healthier sports drinks products. This demand for healthy drinks-coupled with growing niches that have very specific functional needs-is likely to open up new opportunities for brands that fine-tune their formulations and marketing in response.

The latest research on brain health ingredients indicates products are meeting consumer needs and offer significant opportunity for category growth.

The coconut market is evidence that with the right product development strategy, companies can capitalize on the popularity of existing products to foster consumer adoption of new products.

Protein is a highly popular supplement in both consumer and industry circles. But how much do industry insiders and consumers actually know about protein? And how much of what they think they know is, quite simply, wrong?