|Slideshows|March 19, 2018

Nutritional Outlook

  • Nutritional Outlook Vol. 21, No 3
  • Volume 21
  • Issue 3

7 Sports Drinks Trends to Watch in 2018

Author(s)Mike Straus

The sports drinks market is continuing to diversify, with consumers driving demand for healthier sports drinks products. This demand for healthy drinks-coupled with growing niches that have very specific functional needs-is likely to open up new opportunities for brands that fine-tune their formulations and marketing in response.

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