7 Sports Drinks Trends to Watch in 2018

Nutritional Outlook, Nutritional Outlook Vol. 21, No 3, Volume 21, Issue 3

The sports drinks market is continuing to diversify, with consumers driving demand for healthier sports drinks products. This demand for healthy drinks-coupled with growing niches that have very specific functional needs-is likely to open up new opportunities for brands that fine-tune their formulations and marketing in response.

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