
The coconut market is evidence that with the right product development strategy, companies can capitalize on the popularity of existing products to foster consumer adoption of new products.
Mike Straus is a freelance writer living in Kelowna, Canada. He has written for publications including Canadian Chiropractor Magazine, Massage Therapy Canada, and Iconic Concierge Vancouver.

The coconut market is evidence that with the right product development strategy, companies can capitalize on the popularity of existing products to foster consumer adoption of new products.

Protein is a highly popular supplement in both consumer and industry circles. But how much do industry insiders and consumers actually know about protein? And how much of what they think they know is, quite simply, wrong?

Consumer demand for healthier food and drink options is fueling growth of the functional-coffee space, where a diverse array of products are proving that coffee and tea are overdue for a major change.

Market researcher Mintel and beverage specialist Flavorman talk about the evolution of sports drinks.

Sports powders are expected to grow in popularity as their user base broadens.

Did you know that warfarin could interact with kale or ginseng? Or that mineral supplements can potentially interact with thyroid medication? Read more about these lesser-known drug-supplement interactions.