Melissa Kvidahl Reilly is a freelance journalist and copywriter specializing in the health and wellness industry.

Melissa Kvidahl Reilly

Articles

Suppliers can widen their reach, and brands can find what they need, with online ingredient marketplaces.

Blends and whole-body formulations resonate with today’s consumers over single ingredients.

The market is primed for gut health formulations that offer the best of both worlds. But research needs to catch up.

Run-of-the-mill supplements and pinkwashed marketing will not resonate in today’s highly personalized market.

More and more shoppers want their pets to have the same high-quality, cutting-edge ingredients found in human supplements.

More than Mood: Supplements for stress target resulting symptoms

FSMA is reaching its final stages of compliance, and contract manufacturers are finding a few challenges in its wake.

Innovative formulations and a widening consumer base are redefining the joint-health category.

As in the human supplement market, clean-label trends are putting pressure on pet health supplement brands to reformulate.

Upstream demands for clean label and enhanced transparency raise the bar-and the cost-of outsourcing.