Melissa Kvidahl Reilly is a freelance journalist and copywriter specializing in the health and wellness industry.

Melissa Kvidahl Reilly

Articles

In addition to developing and promoting more sexual health products for women, it will be incredibly important going forward that brands and ingredient suppliers commit to the highest quality standards.

Taboo? Not quite. Consumers view sexual health as part of their overall wellness, and ingredient suppliers are responding in kind.

New research in the blood sugar management market shows promise for widely applicable ingredients like chicory root fibers and antioxidants.

Blood sugar management gets a holistic makeover

A multivitamin is still a good foundation, but there’s considerable white space in the market for trendy, condition-specific kids formulas.

Children’s health supplements get specific

As women become more open about their daily wellness struggles, they’re looking for supplements and brands to address the sometimes uncomfortable aspects of womanhood head on.

Get real: Women’s health supplements target formerly taboo issues

Recent studies say yes, especially when it comes to fisetin’s ability to remove senescent “zombie” cells.

Can natural polyphenols hold the key to antiaging?

Personalized nutrition solutions run the gamut from off-the-shelf condition-specific supplements to custom formulations based on blood tests. The majority of services, for the moment at least, fall somewhere in between.

Integration and sound science are key for personalized supplements

Today’s top tests, biomarkers and ingredients focus on living healthier, longer.

How are scientists measuring and supporting longevity?

There’s no limit to the potential popularity of products designed for microbiome support. The only thing standing in their way right now is the availability of clinical research.

Microbiome market: Research and education are the keys

Today’s consumers aren’t interested in an energy rollercoaster ride marked by jittery highs and foggy lows. Natural solutions that keep the mind alert during the day and prepared for a restful sleep at night will find the most favor.

Consumers recharge with holistic energy and relaxation supplements

Getting back to the needs of its core audience of older adults will help the category find the footing it needs.