Melissa Kvidahl Reilly is a freelance journalist and copywriter specializing in the health and wellness industry.

Melissa Kvidahl Reilly

Articles

Run-of-the-mill supplements and pinkwashed marketing will not resonate in today’s highly personalized market.

No pinkwashing! Women’s health supplements reach beyond the typical

More and more shoppers want their pets to have the same high-quality, cutting-edge ingredients found in human supplements.

For humans, now pets: Pet-health supplement ingredients

More than Mood: Supplements for stress target resulting symptoms

Today’s stress management ingredients boast body-wide benefits

FSMA is reaching its final stages of compliance, and contract manufacturers are finding a few challenges in its wake.

How FSMA changed the outsourcing industry for dietary supplements

Innovative formulations and a widening consumer base are redefining the joint-health category.

Joint-health market trends: Synergy sells

As in the human supplement market, clean-label trends are putting pressure on pet health supplement brands to reformulate.

Pet health supplements raise the bar with clean, well-researched ingredients

Upstream demands for clean label and enhanced transparency raise the bar-and the cost-of outsourcing.

Are Clean-Label Demands Raising the Cost of Contract Manufacturing?

The newest research on blood sugar nutraceuticals is aimed at both at-risk and diabetic individuals where they shop: in the functional food aisle.

Blood Sugar Research Targets Functional Food Applications

Scientists are just beginning to scratch the surface of this expansive arena. And while the opportunities seem endless, many challenges still need resolution. 

A Macro Look at the Microbiome

Curcumin’s joint-health benefits appeal across the board.