Melissa Kvidahl Reilly

Targeting gut barrier integrity is an emerging strategy that is seeing growing consumer awareness, but still requires more education.

The joint health supplement market, once primarily targeted at seniors, is expanding as younger consumers prioritize the anti-inflammatory benefits of herbal ingredients.

As estrogen levels decline with age, women face an increased risk of bone loss. However, the right supplements can help slow this process and support stronger bones.

Tips on how to grow the bone health supplements market from experts in the know.

In addition to developing and promoting more sexual health products for women, it will be incredibly important going forward that brands and ingredient suppliers commit to the highest quality standards.

New research in the blood sugar management market shows promise for widely applicable ingredients like chicory root fibers and antioxidants.

A multivitamin is still a good foundation, but there’s considerable white space in the market for trendy, condition-specific kids formulas.

As women become more open about their daily wellness struggles, they’re looking for supplements and brands to address the sometimes uncomfortable aspects of womanhood head on.

Recent studies say yes, especially when it comes to fisetin’s ability to remove senescent “zombie” cells.

Personalized nutrition solutions run the gamut from off-the-shelf condition-specific supplements to custom formulations based on blood tests. The majority of services, for the moment at least, fall somewhere in between.

Today’s top tests, biomarkers and ingredients focus on living healthier, longer.

There’s no limit to the potential popularity of products designed for microbiome support. The only thing standing in their way right now is the availability of clinical research.

Today’s consumers aren’t interested in an energy rollercoaster ride marked by jittery highs and foggy lows. Natural solutions that keep the mind alert during the day and prepared for a restful sleep at night will find the most favor.

Getting back to the needs of its core audience of older adults will help the category find the footing it needs.

Convenience is the hook, but the most successful dietary supplement subscription services offer personalized customer service, bespoke combinations, artificial intelligence, and more.

Though the natural products industry is progressive in so many ways, it struggles with the same challenges as the rest of corporate America when it comes to diversity and inclusion.

It’s about more than just securing the product.

The most in-demand equipment going forward will streamline manufacturing and solve some of the biggest problems facing the market today: labor shortages, data mining, and efficiency.

Much more research is needed to determine if CBD—or any cannabinoid—is an effective solution for less-than-stellar sleep.

The best e-commerce strategies will meet COVID-era direct-to-consumer needs but also serve as a data mine for future consumer behaviors and brick-and-mortar retail trends.

A growing number of health experts, natural beauty retailers, associations and brands have taken it upon themselves to educate consumers about the potentially harmful effects of absorbing chemicals through the skin via various topical products.

COVID will continue to impact supplement retailing. But instead of scrambling to adjust, brands have the opportunity to hone their omnichannel strategy and improve long-distance retail relationships.

Suppliers can widen their reach, and brands can find what they need, with online ingredient marketplaces.

Blends and whole-body formulations resonate with today’s consumers over single ingredients.

The market is primed for gut health formulations that offer the best of both worlds. But research needs to catch up.

Run-of-the-mill supplements and pinkwashed marketing will not resonate in today’s highly personalized market.

More and more shoppers want their pets to have the same high-quality, cutting-edge ingredients found in human supplements.

More than Mood: Supplements for stress target resulting symptoms

FSMA is reaching its final stages of compliance, and contract manufacturers are finding a few challenges in its wake.

Innovative formulations and a widening consumer base are redefining the joint-health category.