AIDP and Zinpro Partner to Introduce Novel Zinc Ingredient to North American Supplement Market

AIDP, Inc. has announced a new strategic partnership with Zinpro Corporation to introduce a novel zinc ingredient to the North American dietary supplement market, aiming to expand options for formulators seeking highly bioavailable trace minerals, a February press release from AIDP explains.¹

Under the agreement, AIDP will lead marketing and sales distribution for Zinpro Zinc LG, a patented zinc lysine glutamate complex developed to improve zinc absorption and biological activity. The ingredient has been studied for its ability to remain active in the body longer and reach target tissues more efficiently, offering what the companies describe as a new approach to addressing widespread zinc insufficiency.

The Role of Zinc in Nutrition

Zinc plays a critical role in numerous physiological processes, including immune function and tissue repair. Despite its importance, research indicates that approximately 73% of the U.S. population does not meet the estimated average requirement for zinc intake, AIDP states, highlighting an ongoing nutritional gap, particularly because the body cannot store zinc.

Expanding the Reach of Zinc

According to AIDP, Zinpro Zinc LG represents one of the first new zinc compounds to enter the U.S. supplement market in decades. The company believes the ingredient’s bioavailability profile and clinical research base could make it a valuable option for supplement brands by responding to customers’ needs directly.

“AIDP is known for bringing ingredients to market that respond directly to consumer needs, with a special emphasis on highly bioavailable minerals,” stated Mark Thurston, president of AIDP, in the company’s announcement. “Following the success of our novel branded magnesium range, we are excited to introduce the first new zinc compound to enter the U.S. market in decades.”

Thurston noted that zinc’s functional roles extend beyond immune health. The mineral is involved in hair growth, skin repair, blood sugar regulation, cognitive function, reproductive health, and sensory processes such as taste and smell.

Zinpro, which has more than 50 years of experience in trace mineral nutrition, sees the partnership as an opportunity to expand its technology into the human nutrition sector. Guillermo Vela, global director of Zinpro’s human division, said AIDP’s expertise in specialty minerals and its established customer network made the company a natural partner for introducing the ingredient to supplement manufacturers.

“AIDP’s expertise in selling vetted, high-quality and innovative minerals made them the perfect partner,” Vela said in the announcement. “AIDP’s broad customer base along with our versatile product creates an ideal partnership for both companies.”

AIDP’s Branded Magnesium Ingredient

At SupplySide Global 2025, Nutritional Outlook interviewed Laurentia Bliss, director of brand management at ThreoTech, AIDP’s entity developed to globally market its branded magnesium ingredient Magtein, magnesium L-threonate.² The ingredient is intended for cognitive support and to overcome typical challenges with magnesium formulation, she explains.

“Magtein is a unique form of magnesium that has the ability to cross the blood brain barrier,” Bliss explains in the interview. “Most forms of magnesium aren't able to do that effectively, so you can't get the magnesium into where it needs to go to help improve cognition. And so Magtein solves that problem. Being able to get magnesium into the brain is really important for cognition, for things also like sleep and productivity, to help with overall cognitive brain aging. So all those things we've studied with clinical science, and we're really happy to be able to share those results with customers.” She also highlighted its bioavailability and ability to be formulated in beverages.

This article was created with assistance from AI. The content has been reviewed and edited by Erin McEvoy, Associate Editor. For more information on the extent and nature of AI usage, please contact us.

References

1. AIDP. AIDP, Inc. and Zinpro® Partner to Bring Advanced Zinc Nutrition to the Human Supplement Market. Press release provided via email February 25, 2026. Accessed March 9, 2026.
2. McEvoy E. Bliss L. Magtein: ThreoTech’s magnesium innovation for cognitive support. Published November 10, 2025. Accessed March 9, 2026. https://www.nutritionaloutlook.com/view/magtein-threotech-s-magnesium-innovation-for-cognitive-support