The brand launched in the U.S. in November.
A new soda containing three kinds of biotics—prebiotics, probiotics, and postbiotics—is now on the market in the U.S. The Mighty Pop soda brand, which launched in the U.S. in November, calls itself “the first soda to contain prebiotics, probiotics, and postbiotics all in one can,” promising to deliver 1 billion live cultures per 12-oz serving.
The soda is marketed for digestive and immune support and comes in four flavors: Strawberry Hibiscus, Berry Lime, Grapefruit Pineapple, and Orange Vanilla. The soda is low in sugar, containing 3 g of total sugar and 3 g of fiber from acacia plants.
The product comes from beverage developer Beliv.
Steve Mister on CRN's ongoing lawsuit against New York State
October 11th 2024Nutritional Outlook spoke to The Council for Responsible Nutrition's president and CEO, Steve Mister, at its annual meeting, Convergence '24. Mister discussed the latest in its ongoing lawsuit against NY State's law banning the sale of weight management and muscle building products to minors.