Immune Support

At the show, the company shared such prototypes as Peach Mango Stick Packs for immune health, a Caramel Cold-Brew Coffee Bar for cognitive health, and Chai-Flavored Dark-Chocolate Bites for digestive health.

What does the herbal industry do when fate tosses a once-in-a-century pandemic onto a massive logistical crisis—all atop a burgeoning botanical boom? It dials up the patience and keeps its eyes on the long game.

Vegan options, innovative delivery systems, and ingredient pairings will keep consumers coming back to vitamin D long after the pandemic has passed.

At Expo West, companies discussed how their ingredients stand out in a market that’s growing more competitive.

Immune health brands are bringing multifunctional supplements and powders to market.

In its first annual report on food, beverage, and health and wellness trends, U.S. food broker Presence highlights relaxation, mushroom, and digestive health demands, and more.

Elderberry has long been immune health’s golden child. But when hype runs ahead of science, the whole industry suffers. What does the research say about this beloved ingredient?

This ingredient, called SunActive IsoQ, may be up to 25 times more bioavailable than free quercetin.

IFF says it’s highly focused on unique formats like chocolate bars, beverages, and gummies that extend delivery possibilities beyond traditional tablets and capsules.

The first ingredient, Attenutin, supports respiratory health. The second ingredient, Symetrian, is said to maintain healthy immune system homeostasis.

The company describes the fruit-flavored jelly beans as “an enjoyable and convenient way to get your daily dose of wellness.”

In the study, led by researchers at the University of Pavia in Italy, 120 healthcare workers were randomized to receive either placebo or 250 mg twice daily of a proprietary quercetin supplement for three months.

The allergen-free, quad-coated probiotics were created by Ildong Bioscience and are distributed by Nutralliance.

Tips for formulating for maximum efficacy and consumer appeal

Dietary supplement leaders discuss how to keep consumers interested in immune health supplements long-term.

Earthlight, a whole-food vitamin D ingredient provided by PLT Health Solutions, has gained approval from ANVISA, allowing its use as an ingredient in food, beverages, and dietary supplements sold in Brazil.

As consumers adopt immune health strategies long term, they’ll turn to trusted ingredients and science, says market researcher FMCG Gurus.

Two recent studies observed benefits associated with higher blood omega-3 levels (EPA and DHA) in healthy people, measured by the Omega-3 Index.

The recommendation is part of a new health pamphlet published by the Swiss Federal Food Safety and Veterinary Office (FSVO), which recommends a daily supplemental vitamin D dose of 800 IU for people aged 65+.

Despite a downturn in sales growth following an immense spike, the immune health category is still no slouch.

The pandemic put the brakes on massive CBD growth, but this is only the beginning for the burgeoning category.

COVID will continue to impact supplement retailing. But instead of scrambling to adjust, brands have the opportunity to hone their omnichannel strategy and improve long-distance retail relationships.

When will consumers tire of collagen? Not soon, it appears.

When combined with vitamin D3, ThymoQuin reduced inflammatory biomarkers and upregulated immune response.

Why colostrum and probiotics make an ideal duo in immune support foods, beverages, and dietary supplements.