Immune Support

DuPont Nutrition and Biosciences, in collaboration with the Natural Marketing Institute recently surveyed U.S., Italian, and Chinese consumers to determine how attitudes have changed about probiotics since the COVID-19 outbreak.

EuroPharma, maker of Terry Naturally, launched a new product called Andrographis and Ashwagandha featuring clinically-studied extracts for immune defense, stress support, energy and endurance, stamina, recovery, and focus.

Results from the global survey show consumers are increasingly aware of their well-being, with a focus on immunity, and the potential connection between increased levels of environmental damage and the rise of COVID-19.

Gnosis by Lesaffre has unveiled a new business strategy which is the continued focus on microorganisms and biotransformation processes such as fermentation to cultivate nutritional actives, probiotics, and yeasts that will target five key market segments.

The Council for Responsible Nutrition released detailed results of its latest consumer surveys on U.S. dietary supplement usage in 2020 during its virtual “NOW, NEW, NEXT” conference last week.

A recent webinar hosted by CRN called “Sports Nutrition: Challenges and Opportunities Amidst COVID-19” shed some light on how the fitness and sports nutrition market is faring during the pandemic.

Unprecedented stress levels give dietary supplements the opportunity to reach consumers with substantiated natural ingredients.

One need not explicitly cite COVID-19 in advertising materials to draw the scrutiny of the National Advertising Division (NAD) of BBB National Programs.

More consumers are seeking out mineral supplements as they take a deeper interest in supporting their overall health and their immune health specifically.

For The Biome is launching a three-product system designed to support a wiser immune system.

Certified Nutraceuticals Inc. (San Diego, CA) announced the results of new, unpublished research that confirms the immunostimulatory effects of its KollaJell jellyfish collagen.

Pharmactive Biotech has introduced a new botanical combo that is composed of branded Isenolic olive leaf extract and ribwort plantain called Isenolic Complex.

Kyowa Hakko Bio Co. Ltd. and parent company Kirin Holdings Co. Ltd. launched Immuse, a unique patented strain of Lactococcus lactis characterized as a heat-killed lactic acid bacteria (paraprobiotic) that supports the immune system.

Unibar Corp. launched Maitake Pt78, a clinically validated immune modulating mushroom extract.

A new study, pending publication, validates the immune-modulating effects of the standardized Andrographis paniculata extract AP-Bio, says Natural Remedies.

Following the launch of its CV Acute product in August, CV Sciences (San Diego, CA) has announced the launch of its next condition-specific dietary supplement product called CV Defense.

As consumer interest in immunity and foods that boost the immune system continue to grow, the Wixon Innovates program — a product development trendspotting project — is helping food and beverage companies formulate products with immune-related flavors and ingredients.

FrieslandCampina Ingredients is expanding its lactoferrin production capacity in its Veghel facility by 60 metric tons in 2022 to expand its early life nutrition and adult nutrition segments.

Nature Made, a PharmaVite brand, has launched its new ImmuneMax Fizzy Drink Mix, which offers double the amount of vitamin C and zinc, compared to the leading competition.

A report on the current global landscape of probiotic clinical trials.

A new survey from MarketPlace found that immunity and prevention are top purchase drivers for U.S. supplement users.

Topline results of a COVID-19-focused consumer survey funded by the Council for Responsible Nutrition and fielded by Ipsos, found that the use of dietary supplements has increased dramatically following the pandemic.

Gadot Biochemical Industries Ltd. introduced a new mineral ingredient offering, zinc gluconate.

A recent pilot study published in Marine Drugs found that fucoidan, a brown seaweed-derived bioactive polysaccharide, may support gut markers of immunity and inflammation.

Geocann is introducing a new 4-in-1 immune health formulation that combines the benefits of curcumin (50 mg), cannabidiol (15 mg; CBD), beta-caryophyllene (7 mg; BCP), and vitamin D3 (200 IU).