
With more U.S. adults taking dietary supplements than ever before, continued consumer confidence in the safety, quality, and efficacy of supplements will remain of utmost importance to those with stakes in the industry.

With more U.S. adults taking dietary supplements than ever before, continued consumer confidence in the safety, quality, and efficacy of supplements will remain of utmost importance to those with stakes in the industry.

Elder Pure Elderberry Prebiotic Juice Powder combines INS Farms' Elder Pure elderberry juice powder with Sunfiber partially hydrolyzed guar gum from Taiyo International.

A study recent published in Food Research International found that supplementation with the branded probiotic Ganeden BC30 significantly reduced the incidence of upper respiratory tract infection symptoms and gastrointestinal tract symptoms.

Consumer demand is bringing black seed into the mainstream. Here are some of the studies on its functions driving growth.

Jetson offers four products: Fit (Summer), Mood (Fall), Immunity (Winter), and Outside (Spring).

Algatech Ltd. has licensed the rights and intellectual property of technology that is designed to extract β-1,3-glucans from Euglena gracilis microalgae.

Nexira (Rouen, France) has introduced a new branded ingredient, Immunell, designed for the immune-health market.

As mushroom-product sales skyrocket globally, here is a look at some of the biggest players.

The probiotic formula called Howaru Protect Prenatal+ is designed to support mood and vaginal health in pregnant women, and immune health in their offsprings.

A brief look at three of the lesser-known health benefits of natural astaxanthin.

There is an innovation gap in the children’s beverage space that can be filled with functional products, says Kerry.

Algae’s valuable nutrition stores are prized in today’s human health market.

A recently published trial showed that supplementation with chicory root fiber positively impacted the composition of gut microbiota in children during cold season, even when they were taking antibiotics.

The use of bacteriophage is the future of fighting antibiotic resistant bacteria.

Suppliers of black seed oil for the nutritional market are carving out their territory early on with branded black seed ingredients that draw a line in the sand between them and the rest of the market.

As for which supplements consumers will turn to, the mix comprises both the tried-and-true and newer options heretofore little associated with immune health.

A meta-analysis published in Complementary Therapies in Medicine finds that elderberry significantly reduces the duration and severity of upper respiratory symptoms.

New meta-analysis finds statistically significant evidence that vitamin C administration reduced length of ICU stays for surgery patients.

New study shows that Kemin's algae-based beta-glucan ingredient reduced symptoms of upper respiratory tract infection as well as the number of sick days of subjects.

There is no singular sports nutrition shopper today. For sports nutrition brands, this fact is as exciting as it is challenging.

Market research indicates that today’s consumers are spending more on immune-health supplements than ever. Ahead, a look at some of the latest studies on immune-health ingredients.

The company positions these ingredients for the vegan and vegetarian market, where they provide plant-based sources of protein and vitamin B12.

Sambazon's new Tropical Immunity Superfruit Pack is rich in vitamin C from acerola cherry.

Swisse Wellness has launched two new immune-health products.

ColdZyme significantly reduced cold symptoms and improved quality of life in subjects with the common cold, compared to control.