Where are consumers shopping for dietary supplements in 2020?

A look at the market data and functional ingredient innovations driving the next generation of nutrition bars.

The four-formula line is Olly’s second retailer-exclusive launch this year, following the launch of a probiotic range in April.

Women are the predominant users of these drugs, and the authors say guidance has not kept pace, with nutrient gaps and supplement support also in focus.

At SupplySide Global 2026, Jordi Riera of Kaneka Probiotics describes the company’s focus on research and probiotics for women’s health.

Ixoreal Biomed highlights an exploratory placebo-controlled study of SRI-81 Shatavari, alone and combined with KSM-66 Ashwagandha, published in the International Journal of Women’s Health.

The company says the innovation, built on its CoreNhanced BioJourney platform, is designed for beverage and gummy formats.

AuraFen, BILVORA, and IMBE debut at SupplySide Global 2026, and the company will also highlight its CaFi digestive health ingredient.

FDA's final NDI guidance sets identity and safety expectations. See what AHPA and CRN say remains unresolved and what it means for suppliers.