
Thorne Adds WNBA Athlete Napheesa Collier to Roster of Sports Nutrition Partnerships
Key Takeaways
- Napheesa Collier joins as an athlete partner to promote NSF Certified for Sport supplements, leveraging her stated personal product use and focus on recovery and performance across training and competition cycles.
- Thorne is extending its athlete endorsement portfolio while explicitly linking the move to women’s sports investment and female athlete health, citing alignment with Unrivaled.
Thorne's NSF Certified for Sport line gains another athlete endorsement as the company continues to position itself around women's athletic and health markets.
Supplement manufacturer Thorne announced on July 21, 2026, a new partnership with WNBA player and Unrivaled co-founder Napheesa Collier.1 According to the announcement, Collier has used Thorne products as a customer prior to the partnership and will now serve as an athlete partner for the brand, supporting its line of NSF Certified for Sport supplements and related wellness products.
Thorne describes its product development process as grounded in scientific research, quality control, and transparency, with a stated goal of helping athletes manage recovery, performance, and overall health across training and competition cycles. In a statement included in the release, Collier said she incorporates Thorne products into her daily routine and attributes part of her recovery and performance to their use.
How Does Collier Fit Into Thorne's Existing Athlete Roster?
The company noted that Collier joins an existing group of athlete partners that includes Jrue Holiday, Ben Shelton, Madison Keys, and others. Thorne characterized the addition of Collier as part of a broader effort to invest in women's sports and support female athlete health, pointing to its association with Unrivaled.
What Did Thorne Leadership Say About the Partnership?
Mary Beech, Thorne's Chief Growth Officer, highlighted Collier as an influential figure across multiple areas. “Napheesa is one of the most dynamic and influential figures in sports today,” stated Beech. “She excels not only as an elite athlete, but also as a business leader helping shape the future of women’s sports. For more than 40 years, Thorne has supported thousands of professional athletes with trusted, science-backed solutions and we’re proud to partner with someone who embodies the discipline, resilience, and pursuit of excellence that define our brand.”
The release states that the company aims to become what it calls the most trusted, personalized health brand in the world, and frames its athlete partnerships as a component of that broader positioning strategy.
How Does This Partnership Connect to Thorne's Work With Sports Organizations?
This type of individual endorsement builds on Thorne's existing work with national governing bodies. In May 2026, Thorne renewed its partnership with USA Artistic Swimming, agreeing to supply NSF Certified for Sport supplements to the organization's elite athletes and extend discounted product pricing to its broader membership.2 USA Artistic Swimming CEO Adam Andrasko said access to certified products is essential for athletes competing at the highest level. Thorne CEO Colin Watts described the renewal as consistent with the company's approach to supporting athletes "at every level,” including the broader community.
How Does This Fit Into Thorne's Broader Women's Health Positioning?
Collier's partnership also follows Thorne's broader push into women's health marketing. In April 2026, the company launched a national campaign with professional ballet dancer Misty Copeland and actress Lana Condor addressing perimenopause and libido, alongside two new formulations, Perimenopause Complete and Women's Libido Boost.3
Beech explained that the campaign reflected consumer demand for transparency about women's health topics and navigating hormone changes. The company also noted that these topics are frequently searched but underexplained. The campaign ran nationally from April 6 through June 7, 2026.
What is Thorne’s Background?
The release described Thorne as a company founded in 1984 that operates a vertically integrated manufacturing model at its own South Carolina facility. Thorne stated that it is used by tens of thousands of health-care professionals, thousands of professional athletes, more than 100 professional sports teams, and multiple U.S. National Teams, along with more than seven million individual consumers. The company also referenced Taia, described as an AI-powered wellness advisor tool offered alongside its supplement products.
References
- Thorne. Thorne teams up with WNBA star and Unrivaled co-founder Napheesa Collier. July 21, 2026. Accessed July 21, 2026.
https://www.thorne.com/press-releases/thorne-teams-up-with-wnba-star-and-unrivaled-co-founder-napheesa-collier - Thorne. USA Artistic Swimming and Thorne renew partnership to support athlete health, performance, and recovery. May 21, 2026. Accessed July 21, 2026.
https://www.thorne.com/press-releases/usa-artistic-swimming-thorne-partnership-athlete-health-performance-recovery - Thorne. Thorne debuts women's health campaign with Misty Copeland and Lana Condor, introducing new clinically formulated products. April 6, 2026. Accessed July 21, 2026.
https://www.thorne.com/press-releases/thorne-debuts-womens-health-campaign





