As dietary supplement companies strive to formulate products that are more personalized and targeted to specific consumer needs, one probiotics company is marketing its products as seasonal, with ingredients targeting consumer health needs during a particular time of the year. The company sells its products on a subscription basis.
The company is called Jetson. It offers four products: Fit (Summer), Mood (Fall), Immunity (Winter), and Outside (Spring). Consumers are recommended to take the Fit product during the months of June, July, and August; Mood during September, October, and November; Immunity during December, January, and February; and Outside during March, April, and May.
Each product is formulated with probiotic strains that are meant to provide consumers with specific health benefits:
- Fit: “Developed for Summer’s active days and late nights. Fit’s blend of strains work to help reduce bloating, optimize body composition, and enhance energy to keep your gut in check through your body’s most physical season.” Ingredients include: DE111 Bacillus subtilis, Lactobacillus acidophilus NCFM, Bifidobacterium lactis (Bi-07), Lactobacillus fermentum (LF61), Bacillus coagulans (SNZ1969), and Bifidobacterium lactis (B420).
- Mood: “Developed for Fall’s shift to low-key living. Mood’s happy bugs help with a positive mental state for shorter days, aid with digestion during a season of heartier meals, and improve sleep quality for cozy nights.” Ingredients include: DE111 Bacillus subtilis, Lactobacillus helveticus, Lactobacillus rhamnosus HN001, Bifidobacterium lactis HN019, and melatonin.
- Immunity: “Designed for Winter’s wonderland of germs. Immunity’s strains are selected to support a stronger immune system and fight bad bugs, promote respiratory health, and strengthen your gut for heavy holiday meals.” Ingredients include: DE111 Bacillus subtilis, Lactobacillus acidophilus (La-14), Lactobacillus reuteri (1E1), Lactobacillus paracasei (Lpc-37), Bifidobacterium bifidum (Bb-06), Bifidobacterium lactis (Bl-04), Lactobacillus casei (Lc-11), Streptococcus thermophilus (St-21), zinc, and vitamin C.
- Outside: “Designed for Spring’s growth spurts of bacteria. Outside is blended to help combat heavy pollen, support healthy digestion, and revitalize your system to get out and enjoy the fresh air.” Ingredients include: DE111 Bacillus subtilis, Bifidobacterium lactis (Bi-07), Bifidobacterium longum (Bl-05), Lactobacillus gasseri (Lg-36), Bifidobacterium bifidum (Bb-06), Lactobacillus rhamnosus GG, Bifidobacterium animalis lactis (formerly B. infantis), and Lactobacillus acidophilus NCFM.
Says the company on its website: “The seasons change, and our health needs change along with them. Because our gut controls a huge portion of our health, we infuse our probiotics with carefully selected seasonal strains to optimize your well being.”