Turning Clinical Trials into Claims

Making a health claim based on a clinical study? Here are the biggest dos and don’ts.

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Event Overview:

Investing in clinical trials is critical for any company seeking to build credibility in the natural products industry. Savvy consumers and product makers are not content to blindly trust a company’s claims about its product benefits; they want to see the evidence. But clinical trials don’t come cheap. So how can nutraceutical companies ensure they get the marketing return on their investment? How can they design clinical trials likely to have the best outcomes with not just consumers but also regulators and marketers? How can they craft health and product claims based on study results? In this webcast, experts in the field will cover all the bases and best practices.

Key Learning Objectives:

• Learn how to turn clinical trial results into marketing claims that customers will trust
• Learn what NOT to do when making health claims based on clinical trials
• Learn how to turn clinical data into a valuable asset for your brand

Who Should Attend:

• R&D
• General Management
• Product Development
• Marketing / Creative

Speakers

Jayesh Chaudhary
Founder
Vedic Lifesciences

Jayesh Chaudhary has been one of the interesting contributors to the health and nutraceutical industry for 20+ years. He is the founder of Enovate Biolife, which develops ingredients (one of which won the NutraIngredients award for USA and Asia in 2019), as well as Vedic Lifesciences, which engages in preclinical and clinical trials for health ingredients and branded dietary supplements. His theory is that “Every claim is a lie until you prove it.” Health claims substantiation is extremely essential for supplementing good body function with a healthy diet in order to govern disorder-associated and lifestyle-associated symptoms. He has leveraged this very component, combining it with India’s low-price factor and India’s supplement-naïve population, and creating a company that delivers top-notch clinical study operations with globally accepted quality standards (ICH-GCP). Chaudhary has been pivotal in taking the Indian clinical contract research organization segment on a global platform, breaking the ceiling of quality- and IP-management misconceptions in India. He has collaborated with several regulatory associations and leading ingredient companies in North America, Europe, and the APAC region for consultations, clinical trials, and knowledge transfer.

John R. Endres, ND
Chief Science Officer
AIBMR Life Sciences Inc.

Since 2006, John Endres has been chief scientific officer for AIBMR Life Sciences Inc. (Seattle, WA), a leading scientific and regulatory consulting firm that specializes in Generally Recognized as Safe (GRAS) work. He heads a highly experienced team comprising naturopathic physicians and library information specialists. He is the author or coauthor of several peer-reviewed academic publications and book chapters and is a frequent contributing author for the natural products industry trade journals. Endres received a baccalaureate degree in German and philosophy from the State University of New York at Albany and the Julius-Maximilians-Universität in Würzburg, Germany. In 2004, he earned a board-certified doctorate degree in naturopathic medicine from Bastyr University in Seattle, WA. He is licensed as a primary care physician in Washington State. At Bastyr University, in collaboration with the Fred Hutchinson Cancer Research Center, Endres conducted research screening complex botanical extracts for their ability to inhibit the growth of a variety of cancer cell lines. He is a full member of the Society of Toxicology and the monitoring scientist for AIBMR’s studies to support the safety of food ingredients.

David Foreman, RPh
Founder and President
Herbal Pharmacist

David Foreman, RPh, is the founder and president of Herbal Pharmacist Media and is known globally as “The Herbal Pharmacist®”. He is a graduate of the University of South Carolina College of Pharmacy, and he owned and operated a Medicine Shoppe pharmacy in Virginia. Foreman’s background in natural health and pharmacy led him to create his “4 Pillars of Health” program centered on diet, exercise, spirituality, and supplementation, and to publish his first book, titled Four Pillars of Health: Heart Disease. Foreman travels the world teaching consumers, healthcare providers, and professionals about his philosophy on how to achieve and maintain good health. During the past 25 years, he hosted the popular “Herbal Pharmacist®” show both in syndication (15 years) and on Sirius/XM (2 years). Foreman continues to share his knowledge about health with both B2B industry members and the end-consumer through multimedia platforms, serving as a guest speaker on television and radio programs, conferences, and international webcasts. In addition, he has authored dozens of books and articles. He is also a resource for continuing education and has been a guest speaker at universities and medical conferences on a wide range of health topics, including integrative medicine. Foreman currently consults for many of the industry’s leading raw material suppliers, helping them break down their clinical research and make the information understandable to those at all levels of education. Lastly, he is now using his vast knowledge in biochemistry and physiology to help companies formulate new and cutting-edge finished products combining clinically substantiated ingredients with innovative delivery methods.

Register Free: https://globalmeet.webcasts.com/starthere.jsp?ei=1591772&tp_key=6100259bbd