Blackmores to launch range of products that feature Nutriventia’s TurmXTRA turmeric extract

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Nutriventia Limited (Mumbai, India) has announced that Blackmores (Warriewood, NSW, Australia) has introduced a range of products containing the company’s TurmXTRA turmeric extract. The ingredient has been clinically validate to be effective at a low dose of 250 mg.

“TurmXTRA's inclusion in Blackmores' products validates our philosophy of delivering high-quality, clinically proven ingredients to our customers, especially a brand with high standards for excellent such as Blackmores,” said Vishal Shah, Nutriventia’s co-founder and executive director, in a press release.

"The acceptance of TurmXTRA by Blackmores is a clear validation of its efficacy and safety profile. We are proud to offer our customers a genuine low-dose turmeric extract with proven clinical benefits, setting a new standard in the industry,” added Kazim Vakil, director of Vilco Pty, Nutriventia’s exclusive distributor in Australia and New Zealand.

The partnership between Nutriventia and Vilco was recently showcased at the Complementary Medicines Australia, The Science of Self Care Innovation Day where they announced the exclusive launch of ashwanova in Australia and New Zealand. Ashwanova is a long-lasting ashwagandha designed to support stress throughout the day.