Sports & Energy

By focusing on how much protein they pack into their formulations, product developers not only have a chance to help their audience meet their protein goals; they might also give their protein applications an edge in a crowded marketplace.

Despite recent growth in global launches of protein drinks, no such product currently exists, the company says.

A beverage containing immune-health ingredient Wellmune baker’s yeast beta-glucan significantly reduced the severity of upper respiratory tract infections (URTI) among marathon runners in new research.

Brand awareness survey reveals high level of awareness for Nutrition 21 fitness brands following advertising campaigns in men's fitness magazines. 

This is the first whey protein isolate ingredient to come from dairy protein specialist FrieslandCampina Ingredients.

The drink mix will be introduced in a unique, award-winning shaker pack.

Synergy Flavors released new research called “Flavors of the Future,” highlighting new and emerging flavors in the sports nutrition market in North America. 

The powders combine the energy-boosting benefits of MCTs and a source of protein from collagen (hydrolyzed type 1 and 3 collagen) and organic whey.

Frutarom says research indicates that blackcurrant can increase blood flow and antioxidant status, and improve aerobic performance-all boons to athletes and active-lifestyle consumers.

Hydrolyzed CHiKPRO Broth Protein Isolate provides both a complete amino acid profile for muscle building plus type II collagen for joint support.

FutureCeuticals says the ingredient has been clinically shown to increase nitric oxide levels in humans by up to 230% over baseline levels.

This new ingredient lets the company take tongkat ali to products in which it was challenging to include in the past.

These solutions address consumer trends in healthy aging, active nutrition, digestive health, cognitive health, beauty from within, and more.

Can formulators do better?

Not only do 75% of Americans take supplements, but 87% of U.S. adults have overall confidence in the safety, quality, and effectiveness of dietary supplement products, the survey found.

A new study conducted in seniors found that astaxanthin may help improve muscle function and strength in elderly adults. 

Supplementation with a tomato complex containing the carotenoids lycopene, phytoene, and phytofluene may attenuate muscle damage from exercise.

Magnesium influences muscle performance by participating in energy metabolism and maintenance of muscle contraction and relaxation.

Functional water is changing the way people consume water.

The Lentein brand of lentil protein has secured a Generally Recognized as Safe (GRAS) “no objections” letter from FDA, said the ingredient’s supplier, Parabel USA.

In a new study published in Clinical Toxicology, researchers analyzed higenamine-containing dietary supplements, noting that higenamine was present in these products at unpredictable quantities and with inaccurate label information.

How sensory mapping can help match the optimal plant protein source with the right product application.

While sports nutrition products remain the top market category for digestive enzymes, data show that digestive enzymes are branching off into more categories.

We asked the experts which ingredients have caught not just retailers’ and regulators’ eyes, but their own.

Supplier Natreon says PrimaVie is now the “first and only clinically backed organic shilajit available on the market.”