OR WAIT 15 SECS
Jennifer Grebow is editor-in-chief of Nutritional Outlook.
Despite recent growth in global launches of protein drinks, no such product currently exists, the company says.
Arla Foods Ingredients (Viby J, Denmark) will introduce SupplySide West attendees to what it says is a new concept: a high-protein shot made only with whey protein. The company said in a press release that it wants to “demonstrate that it is possible to create high-protein shots exclusively with whey. Despite recent growth in global launches of protein drinks, no such product currently exists.”
The new prototype, which Arla has dubbed “Protein Extreme,” features 20 g of high-quality whey protein in a 100-ml, low-calorie (98Kcal) shot-sized serving. The product is made with Arla’s Lacprodan HYDRO.365 whey protein hydrolysate, which the company says helps speed up muscle recovery after exercise due to its amino acid composition and fast absorption rate. The company says the ingredient is also flexible when formulating at a range of pH levels, expanding possible applications, and that it is also UHT-stable so that it can be easily produced on a standard UHT line.
“As our new concept demonstrates, it is possible to get a huge amount of high-quality whey protein into a small shot,” said Anne Louis Friis, sales development manager, Arla Foods Ingredients. “There is currently a gap in the market for a protein shot made exclusively with whey, so this is a great opportunity for differentiation.”
Visit SupplySide West Booth #1252 for more information.