Sports & Energy

The campaign centers on Thorne's NSF Certified for Sport product line, placing renewed emphasis on third-party testing as athlete-endorsed supplement marketing continues to expand across professional sports.

The caffeine-free, carbonated protein drink extends Nutrabolt's C4 brand beyond energy and pre-workout into a beverage segment where clear and sparkling protein formats have posted some of the category's strongest recent growth.

A peer-reviewed crossover study on Trpti, a bioavailable oleoylethanolamide ingredient, found measurable increases in GLP-1 and GIP within 15 minutes of dosing, adding mechanistic detail to a growing body of research on the ingredient's role in appetite and metabolic health.

The new longevity-focused system reflects a broader industry trend toward multi-product platforms targeting muscle, bone, and cellular health.

The unchanged formula, containing a bioactive form of folate, now carries banned-substance testing.

A precision-fermented, low-iron lactoferrin is now commercially available at scale in the United States, with research showing its effects vary by pathogen and mechanism.

Thorne's NSF Certified for Sport line gains another athlete endorsement as the company continues to position itself around women's athletic and health markets.

Maypro's probiotic ingredient completed the FDA's New Dietary Ingredient notification process, a regulatory milestone that arrives alongside a growing body of independent human clinical research on the broader Akkermansia muciniphila category.

Eagle Diagnostics' TruShield launches a new certification-verification app, highlighting banned substance testing standards for supplement brands.

A new meta-analysis in Frontiers in Nutrition demonstrates beetroot juice improves maximal oxygen uptake, power output, and sprint performance.

Susan Kleiner, PhD, explains how creatine may support women through hormonal transitions, aiding mood, cognition, strength, and recovery.

Susan Kleiner, PhD, discusses gaps in creatine research for women, from menstrual cycle control to lower baseline stores and variable performance benefits.

Nutritional Outlook interviews Andrew Ross, DO, Rousselot's science liaison and writer, who makes the case that blending collagen peptides into existing formulas isn't just a cost play, it's a functional and nutritional upgrade.

A clinical study demonstrates that combining caffeine and L-theanine can fail to boost athletic performance and may hinder physical power.

Mike DeMarco on why building general activity comes before any intense training program, and how a simple phone app often delivers the wake-up call.

Mike DeMarco, wellness coach with MJH Life Sciences, has built his foundation around protein, creatine, and a multivitamin for years, but it's the mindset reinforcement that keeps him coming back to them.

The randomized, double-blind, placebo-controlled crossover study showed short-term supplementation with the extract delivers dose-dependent benefits in both power output and brain focus.

From cutting volume to building a race-specific running base, Mike DeMarco breaks down how he restructured his training for HYROX, and why the lessons apply well beyond the race format.

The formulation blends micronized creatine, HMB, and pomegranate polyphenols for age-related muscle decline and support for cognition.

The launch signals supplement brands moving into a growing segment of the protein market defined by water-mixability and low-calorie profiles.

The systematic review noted beta-alanine consistently delays fatigue in female athletes.

A look at common health issues related to aging in men and the ways lifestyle and dietary supplements can work hand-in-hand to improve health and quality of life.

In a saturated energy market, nuanced benefits that improve focus and stress management can help brands stand out.

A new clinical study shows Caffinity, a whole coffee cherry extract from FutureCeuticals, boosts cycling performance by 4.6%.

As creatine innovation evolves beyond traditional gym performance, manufacturers are developing clinically supported formats aimed at brain energy metabolism, cellular resilience, healthy aging, and GLP-1-associated muscle preservation.