O-Liv Rebrands as Pomoni, Debuts Olive Polyphenol Formula for Athletes

Pomoni, the supplement company formerly known as O-Liv, has introduced Phenolia Endurance, a new formula targeting athletes in training and recovery.¹ The product combines the company's existing three-source Phenolia base — high-polyphenol olive fruit extract, olive leaf extract, and Greek mountain tea (Sideritis) — with Greek beetroot. The base formula is described on the company's website as delivering polyphenol content comparable to roughly 1.5 tablespoons of high-phenolic olive oil, without the oil's calories.² All Pomoni products, including the new endurance formula, are said to be in process for LGC Informed Sport certification.

The Phenolia Endurance launch was announced August 13, 2026, alongside the company's rebrand from O-Liv to Pomoni.

How Is Pomoni Reaching Athletes?

Pomoni also noted it sponsored core4, an Iowa City gravel cycling race held August 14–16, 2026, as part of the international Gravel Earth Series. The event spans distances from 20 to 100 miles across gravel, B-roads, singletrack, and pavement.

Founder Peter Matos, D.O., M.P.H., a double board-certified occupational and environmental medicine physician, characterized the gravel racing community as an intentional audience match for Phenolia Endurance. “Gravel endurance racing is a discipline built on sustained aerobic effort, inflammation management, and the ability to recover and go again — the same physiology our formulation work is aimed at,” explained Dr. Matos. “Gravel racers train year-round, they pay attention to recovery, and they read labels. If a product doesn't do anything, they will be the first to say so. That's exactly the audience we want.”

Why the Name Change?

The new company name derives from the Greek word υπομονή, meaning “patience.” Dr. Matos said the rebrand reflects a philosophy that quality outcomes require time rather than shortcuts. “You cannot produce HPLC-verified Greek Olive polyphenols at scale—there is no rushing the process,” he explained. “You cannot rush a harvest, you cannot rush a stability study, and you cannot rush the evidence. Every shortcut in this category shows up as a number nobody can substantiate later. At Pomoni, we believe evidence-based results are worth waiting for. We publish both numbers but lead with HPLC, because a polyphenol claim that can't be reproduced in a lab isn't a claim—it’s an advertisement.”

The company draws a direct line between that philosophy and its sourcing practice: Greek growers who harvest olives early, while still green, sacrifice oil yield in exchange for higher polyphenol concentration.

What Does Pomoni Say About Its Testing?

Pomoni continues to anchor its positioning in laboratory verification. Every batch is tested using high-performance liquid chromatography (HPLC), which the company notes is the methodology recognized by the International Olive Council, with results published for customer review. The company also conducts NMR testing but publishes HPLC results as its primary metric, characterizing NMR as more commonly cited elsewhere in the category, though not grounded in laboratory testing.

On its site, the company elaborates that HPLC offers compound-specific quantification of individual polyphenols, while NMR provides a broader chemical profile that it says can be less precise for isolating specific compounds.³

Pomoni's public-facing science content addresses several compounds common to the category — hydroxytyrosol, oleocanthal, oleuropein, and oleacein — and references the EU's authorized health claim under Regulation 432/2012, which permits a blood-lipid protection claim for oils containing at least 5 mg of hydroxytyrosol and its derivatives per 20 g.

The company also notes that emerging research for polyphenols explores neuroprotection, anti-cancer activity, and gut microbiome effects.

References

1. Pomoni. Meet Pomoni: physician-founded polyphenol brand unveils new name, new olive oil supplement for athletes. GlobeNewswire. August 13, 2026. Accessed August 21, 2026. https://www.globenewswire.com/news-release/2026/08/13/3344588/0/en/meet-pomoni-physician-founded-polyphenol-brand-unveils-new-name-new-olive-oil-supplement-for-athletes.html
2. Pomoni. Accessed August 21, 2026. https://pomoni.com/
3. Pomoni. Olive Oil Polyphenols: The Complete Science Guide. June 3, 2026. Accessed August 21, 2026. https://pomoni.com/blogs/research/polyphenols-olive-oil-science-guide