Sports & Energy

The new ingredient, called Zynamite S, was developed by PLT’s innovation partner Nektium Pharma.

Both NPA and CRN have filed lawsuits against the state to block to law, which is supposed to go into effect on April 22, 2024.

Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.

Sarah Marion, PhD, director of syndicated research for Murphy Research hones in on Millennials, a generation that is driving current fitness and nutraceutical trends.

Nutritional Outlook caught up with CRN's president and CEO Steve Mister at Expo West 2024 to learn more about the organization's lawsuit.

CRN is suing New York State for the passage of a law that prohibits the sale of dietary supplements marketed for weight management and muscle building to minors.

Salidroside is the most studied bioactive in Rhodiola rosea or Rhodiola crenulate.

NOW recently announced that its acclaimed testing program has turned its attention to creatine gummies, revealing some interesting QC challenges.

Nuherbs will be at Expo West 2024 (Booth #3578) showcasing its customized Bespoke Extracts. Nuherb’s sister company, NuTraditions, is also launching a new edible strip called Goodbye Fatigue for Energy & Focus.

PLT Health Solutions has launched a new ingredient called Strengthera Muscle Maintenance+Vitality that is designed to support muscle health.

FrieslandCampina will be showcasing Biotis Fermentis, Plantaris, Excellion, and Biotis GOS-OP High Purity in shakes, bars, and gummies.

Kyowa Hakko has announced that Karma Water has a new product featuring its Cognizin Citicoline ingredient to promote energy and enhance focus. The company will be providing samples at Expo West 2024.

CarnoSyn Brands and its parent company, Natural Alternatives International, has announced a partnership with Barentz to create an exclusive distribution channel in Brazil’s dietary supplement market for its CarnoSyn beta-alanine ingredient.

The demographics of the sports nutrition category are broadening as more women and aging adults utilize the products to meet their own health goals.

A fast growing segment, hydration products have seen a great deal of mainstream success, offering a variety of benefits to a wide range of consumers.

Creatine has seen impressive sales growth, but state legislation putting age limits on the purchase of creatine products in the sports and weight management categories may pose a dilemma.

The herbal blend was able to improve functional activity, bending flexibility, pain, and sleep quality.

A recent double-blind, crossover study found that supplementation with a synergistic blend of Mangifera indica leaf extract (rich in mangiferin) and Sophora japonica extract (standardized to 50% quercetin) significantly improved performance in high level athletes.

The extract support exercise performance, blood glucose and AMP-activated protein kinase phosphorylation.

Nutritional Outlook’s Editorial Advisory Board members highlight potential challenges for the nutraceutical, natural product, and health and wellness industries in 2024.

California Assembly Bill 82, which bans the sale of weight management and muscle building supplements to minors, has been advanced by the Committee on Health.

Nutritional Outlook’s Editorial Advisory Board shares its predictions and tips for success in 2024.

A recent study found that CoQ10 phytosomes, marketed by Indena as Ubiqsome, improve cellular uniquinone uptake in skeletal muscle cells.

What new trends is the market experiencing?

The report also explains how consumer attitudes are shifting toward women’s health, gut health, and sports nutrition.