Balchem to unveil brand refresh and new product concepts at Vitafoods Europe 2024


The brand refresh is centered on two themes: “power your performance,” and “maximize your health span.”

Image courtesy of Balchem

Image courtesy of Balchem

Balchem (Montvale, NJ) has announced plans to unveil a refreshed brand personality and showcase product concepts that combine the company’s flagship ingredients at Vitafoods Europe 2024 in Geneva, Switzerland. The product concepts will feature VitaCholine, K2Vital, Albion Minerals, and OptiMSM. According to Balchem this year’s exhibition booth will be centered around two theme: “power your performance,” and “maximize your health span.”

“Following a series of strategic acquisitions, we recognized the need to revisit Balchem’s Human Nutrition and Health brand image to bring together all of our branded ingredients and spotlight the synergies between them. Now, we’re looking forward to finally revealing this new distinctive identity to the market – and Vitafoods Europe is the perfect platform for this. Visitors to the event will be the first to learn more about our redefined approach and our exciting plans to expand the company’s global presence – starting with Europe,” explained Dominik Mattern, vice president, science, business development and marketing for Balchem Human Nutrition and Health, in a press release. “Our experts will be on hand to discuss the latest science behind Balchem’s science-backed ingredients portfolio and how we can help manufacturers differentiate their offerings with next-generation concepts that support optimal performance and wellness at all stages of life.”

As more consumers adopt an active lifestyle to improve their health long-term,Balchem sees an opportunity to help manufacturers innovate across a range of health categories, including energy and cognition, women’s health, beauty from within, endurance and hydration, as well as muscle health.

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