At the Future Nutra Innovation Summit, PLT Health's Steve Fink discusses joint, cognitive, and longevity nutrition explaining why "experiential longevity" is reshaping formulation strategy.
News|Podcasts|March 29, 2024
The Nutritional Outlook Podcast Episode 30: Rockstar energy claim substantiation and use of nutraceutical ingredients
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Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.
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