The lactoferrin market: A conversation with Helaina at SupplySide East 2024

Considerations for endurance nutrition, and the evolving consumer segment.

Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.

The new range is the result of a recently acquired majority stake in Azerys, a specialist in rosemary extraction.

The study focused on the adulteration of black cohosh rhizome, echinacea root or herb, elder berry, ginkgo leaf, and turmeric root/rhizome. The authors reviewed 78 publications with a total of 2995 samples. Of the 2995 samples, 818 were reported to be adulterated or mislabeled.

GNC has announced that Huel products will now be available in GNC stores and on GNC.com.

The new product is a drink mix that combines the replenishing benefits of Ultima Replenisher’s existing electrolyte drink mixes with Nutrition21’s branded chromium picolinate, Chromax, which has been clinically shown to reduce cravings and manage appetite