Sports & Energy

The company showcased new innovative delivery forms for its collagen peptide ingredients and discussed the research that is helping it make inroads in two key market segments: nutricosmetics and muscle health.

The company says that its print and digital ad campaigns help educate the consumer about its Velositol and Nitrosigine ingredients-and catch the attention of formulators and brand marketers.

Natreon’s new Natreon One Sports-Marketing Platform is focused around four key areas of sports nutrition-focus, energy, endurance, and recovery-to hone its marketing message and build its position in the sports nutrition category.

But what do we really know about how these ingredients unlock protein’s potential-and what evidence do we have that they actually do so?

The ingredient, called Sustra 2434, is a blend of native corn starch and tapioca flour and, according to the company, has been scientifically shown in the company’s proprietary research to promote a lower glycemic index and steadier blood sugar levels over an extended period of time.

Reginator is a patented blend of nine essential amino acids, plus arginine, that has been shown to increase muscle synthesis.

Protein is a highly popular supplement in both consumer and industry circles. But how much do industry insiders and consumers actually know about protein? And how much of what they think they know is, quite simply, wrong?

The new ingredient has a “degree of hydrolysis (DH) of 20,” the company says, which makes it significantly more absorbable in the body compared to other forms of protein.

Lipofoods (Barcelona), a company specializing in microencapsulated functional ingredients for foods, beverages, and dietary supplements, is introducing a new, microencapsulated, slow-release caffeine ingredient targeting athletes at this week’s SupplySide West trade show in Las Vegas.

Research updates on methylsulfonylmethane.

The study established that, not only does the combination of Compound Solutions’ TeaCrine theacrine and caffeine enhance theacrine’s potency, it is also safe, with heart rate and blood pressure unaffected by co-administration.

China’s FDA also granted TSI Group expanded Novel Foods usage beyond existing approvals for sports nutrition and medical foods to encompass use in beverages, candies, and baked goods.

Sports protein sales, specifically, are likely to reach $14.6 billion globally by 2021, Euromonitor predicts.

One market researcher predicts a compound annual growth rate (CAGR) for Ayurvedic products of up to 16% from 2016 through 2021.

Natural Alternatives International says that as the sole U.S. patent holder of CarnoSyn beta-alanine, it has a responsibility to ensure that consumers are taking the ingredient properly in order to reap its muscle-building benefits.

The events-a summit and a free educational seminar-will focus on various aspects of the fitness and sports nutrition industry, including consumer awareness and industry and market trends, among other topics.

The ingredient can be used at daily doses of up to 2 g in ready-to-drink and powder protein drinks, meal replacement bars, and energy and protein bars, which can all be taken up to three times per day.

PLT Health Solutions says that the new ZümXR targeted-release, liquid-stable caffeine ingredient was developed using pharmaceutical techniques that ensure the ingredient releases caffeine in a predictable, controlled manner.

Kemin says that the study results support Neumentix’s potential for use in the sports and nootropic markets.

The relaunch comes on the heels of new research conducted by the company.

The study authors say that the combination of Deerland Enzyme and Probiotics’ DE111 Bacillus subtilis probiotic strain with “adequate post-workout nutrition” improved body composition and overall athletic performance and shows potential for use by both professional and recreational athletes.

From beauty-from-within and joint health to blood sugar and beyond

The peer-reviewed study examined GanedenBC30’s potential effects on muscle integrity during intense military training and found that its presence increases the previously studied benefits of HMB.

Consumer demand for healthier food and drink options is fueling growth of the functional-coffee space, where a diverse array of products are proving that coffee and tea are overdue for a major change.

The authors conclude that short- and long-term creatine supplementation in dosages up to 30 g/day for up to five years has no adverse side effects, improves athletic performance, and can potentially help prevent injury and promote recovery.