Even so, children are still a niche audience within the food and drink market.
Innova Market Insights
Read about the rise of kefir and kombucha
However, nutricosmetics’ share of the overall dietary supplement market is still small.
Energy drinks continue to outperform the overall soft drinks market in terms of value, with their share of the category rising to 8% in 2017 and their global value reaching about €44 billion, says Innova Market Insights.
Humanization, clean label, and “premiumization” continue to drive pet food innovation.
Snacks are not only becoming healthier, they are also becoming more wholesome, satisfying, hearty, and nutritious, blurring the boundaries between snacks and meals.
A look at the diversifying sports nutrition market
Healthy soft drink choices see less sugar and more coconut and kombucha.
Interest in portable, tasty nutrition reaches new heights.
The number of global sports nutrition product launches has increased significantly, particularly over the past three years or so, according to Innova Market Insights data.