Innova Market Insights

Even so, children are still a niche audience within the food and drink market.

Read about the rise of kefir and kombucha

However, nutricosmetics’ share of the overall dietary supplement market is still small.

Energy drinks continue to outperform the overall soft drinks market in terms of value, with their share of the category rising to 8% in 2017 and their global value reaching about €44 billion, says Innova Market Insights.

Humanization, clean label, and “premiumization” continue to drive pet food innovation.

Snacks are not only becoming healthier, they are also becoming more wholesome, satisfying, hearty, and nutritious, blurring the boundaries between snacks and meals.

A look at the diversifying sports nutrition market

Healthy soft drink choices see less sugar and more coconut and kombucha.

Interest in portable, tasty nutrition reaches new heights.

The number of global sports nutrition product launches has increased significantly, particularly over the past three years or so, according to Innova Market Insights data.

Where do probiotic foods, beverages, and supplements stand today?

Clean-label marketing and “low” and “light” claims drive energy drink interest. Plus: Interest in the energy category is not limited to the energy drinks market alone.

Opportunities in the children’s health products market.

Snack makers turn to healthy claims.

In the U.S., there has been strong interest in super-premium, single-serve formulations.

Energy drink makers must keep up with today’s consumer trends, including clean-label and healthy.

Consumer demand for natural and clean-label is driving natural sweeteners like stevia. But there’s still lots of opportunity for growth.

Top trends like paleo and gluten-free continue driving the healthy-snacks market.

Sports performance products are gaining fans everywhere, but some product types are proving more popular than others.

Clean-label, better-for-you options are taking over the soft drinks space.

Product launch update: The children’s nutrition product category is flourishing.

Which healthy trends are dominating in nutrition bars?

Pet parents shop for pet food with many of the same nutrition goals they hold for themselves.

From bean chips to “bites,” here are some of the latest trends in healthy snacks.

Ever multifunctional, fiber has found its sweet spot.

“Low” and “light” are just some of the ways in which marketers are creating better-for-you snack options.

Energy drinks have continued to exhibit good growth rates in recent years, even against the backdrop of an overall relatively static soft drinks market.

Nutrition bar companies are leveraging new formats, ingredients-and target markets.

Today’s consumers have many options when shopping gluten-free.

Everything from alternative- and high-protein treats to increasingly condition-specific formulas