Nitric oxide–boosting ingredient for sports nutrition launching at SupplySide West

October 26, 2018

FutureCeuticals says the ingredient has been clinically shown to increase nitric oxide levels in humans by up to 230% over baseline levels.

A new nitric oxide–boosting ingredient called S7 will be introduced at November’s SupplySide West trade show by FutureCeuticals Inc. (Momence, IL). FutureCeuticals says S7, which is a blend of seven plant-based ingredients, will join the company’s sports nutrition ingredient portfolio. It says the ingredient has been clinically shown to increase nitric oxide levels in humans by up to 230% over baseline levels.

Nitrates, including dietary nitrates, are touted as a way to increase nitric oxide (NO) levels in the body; however, according to FutureCeuticals, supplement ingredients that simply supply the body with exogenous nitrates-ingredients such as beets, leafy greens, or sodium nitrate-may not in fact be optimal. By contrast, the company says, S7 “triggers the best kind of NO production-your body’s own nitric oxide.” And it claims to do so with a small, 50-mg dose.

“The problem and solution rest in the fact that our bodies can produce a substantial and greater amount of NO internally without external supplementation of nitrates,” said Jeff Van Drunen, president of FutureCeuticals, in a press release. “S7 is the new pathway to NO like no other on the market today.”

The clean-label ingredient is geared to sports nutrition products such as preworkout and performance products, energy drinks, and more.

Visit the company at SupplySide West Booth #2563