Nitric oxide–boosting ingredient for sports nutrition launching at SupplySide West

Jennifer Grebow
Jennifer Grebow

Jennifer Grebow is the editor-in-chief of Nutritional Outlook, an award-winning media-content provider in the dietary supplement and natural products market. Nutritional Outlook, an MJH Life Sciences brand, provides insights and industry updates critical to manufacturers of dietary supplements, healthy foods, and nutritious beverages. Nutritional Outlook keeps industry abreast of current market trends, research updates, news, and regulatory developments. Nutritional Outlook goes beyond the 24-hour news cycle and provides in-depth analysis to help industry players navigate the challenges and changes in the near- and long-term. Nutritional Outlook is a brand of MJH Life Sciences, the largest privately held, independent, full-service medical media company in North America, dedicated to delivering trusted health care news across multiple channels.

FutureCeuticals says the ingredient has been clinically shown to increase nitric oxide levels in humans by up to 230% over baseline levels.

A new nitric oxide–boosting ingredient called S7 will be introduced at November’s SupplySide West trade show by FutureCeuticals Inc. (Momence, IL). FutureCeuticals says S7, which is a blend of seven plant-based ingredients, will join the company’s sports nutrition ingredient portfolio. It says the ingredient has been clinically shown to increase nitric oxide levels in humans by up to 230% over baseline levels.

Nitrates, including dietary nitrates, are touted as a way to increase nitric oxide (NO) levels in the body; however, according to FutureCeuticals, supplement ingredients that simply supply the body with exogenous nitrates-ingredients such as beets, leafy greens, or sodium nitrate-may not in fact be optimal. By contrast, the company says, S7 “triggers the best kind of NO production-your body’s own nitric oxide.” And it claims to do so with a small, 50-mg dose.

“The problem and solution rest in the fact that our bodies can produce a substantial and greater amount of NO internally without external supplementation of nitrates,” said Jeff Van Drunen, president of FutureCeuticals, in a press release. “S7 is the new pathway to NO like no other on the market today.”

The clean-label ingredient is geared to sports nutrition products such as preworkout and performance products, energy drinks, and more.

Visit the company at SupplySide West Booth #2563