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The global pre-workout supplement market is currently experiencing a period of robust expansion. According to Mordor Intelligence, the market size for pre-workout supplements was valued at $21 billion in 2025, and estimated to grow from $22.5 billion in 2026 to $31.5 billion in 2031, a [compound annual growth rate] CAGR of 6.99%. This surge is driven not only by elite athletes but by a rapidly growing segment of "casual users" and consumers who prioritize performance optimization and active lifestyles. This panel aims to bridge the gap between these market trends and the rigorous science of product development by exploring innovative ingredient solutions and strategies to overcome formulation challenges so that manufacturers can deliver effective and marketable pre-workout products.

In the final part of his chat at Natural Products Expo West, Jim Roza, chief scientific officer with Layn Natural Ingredients, shares how 99% purity and flexible formats for NAD and NMN ingredients enable diverse delivery systems—from beverages and gummies to liposomal supplements—while supporting mitochondrial health and longevity-focused nutrition.

At Natural Products Expo West, Julie Daoust, PhD, chair and founder of the Functional Medicine Council and chief commercial officer of M2 Ingredients, discusses how collaboration, clinical research, and improved food applications are helping drive credibility and innovation in the rapidly expanding functional mushroom market.