Beta-alanine is known in sports nutrition for its role in muscular endurance and recovery, where it often goes hand-in-hand with ingredients like creatine, BCAAs, and electrolytes. However, it hasn’t had the same broad proliferation for general health and wellness despite numerous clinical studies showing benefits for brain health, focus, bones, joints, and heart health. Listen as Mark A. LeDoux, a 50+ year industry vet, discusses beta alanine and recounts a breakthrough in delivery technology to remove barriers to formulation, making beta-alanine an ingredient to watch.