Trends & Business

At this SupplySide Connect presentation, panelists discussed how lasting supplement trends are being shaped at the intersection of consumer demand for performance and longevity, the convergence of food and supplements, and the need to balance innovation with disciplined legal and regulatory compliance.

Unilever’s acquisition of Grüns is anticipated to increase its growth in the beauty and wellbeing space, reflecting the interest in greens nutrition and convenient supplement formats.

In a recent public meeting hosted by FDA called "Exploring the Scope of Dietary Supplement Ingredients," stakeholders met to unpack the current language behind dietary supplement regulation and how modern products fit into the language of the statute.

The leadership transition highlights the company’s intent to scale its operations while maintaining a commitment to customers and innovation.

Out of 35 oregano oil supplements on Amazon, NOW testing finds nearly two-thirds fail carvacrol potency claims, highlighting ongoing quality and testing challenges in the nutraceutical industry.

Nutritional Outlook spoke to Kristin Dalton, associate director, product management, specialty polymers for Lonza CHI about organic capsule and supplement formulation, as well as the opportunity organic certified supplements presents for manufacturers.

Competent and Reliable Scientific Evidence (CARSE) is a requirement set by the Federal Trade Commission, but how the agency defined "competent" is unclear. Let's unpack what makes a research team competent.

Snacks can address consumers' various needs, but to compete in this saturated space, manufacturers should identify who they want to formulate for.

Algae-based ingredients are moving into mainstream acceptance, driven by advances in cultivation, clinical research, formulation science, and sustainability-focused supply chains.

Nutritional Outlook invites you to attend its upcoming one-day conference, The Outlook on Women's Wellness, taking place June 4, 2026, at The National Conference Center, 399 Monmouth Street, East Windsor, New Jersey. The event will bring together leading nutraceutical scientists, formulators, brand strategists, and market experts for a full day of education examining the most in-demand benefits and ingredients in women's health.

In this interview, Dana Osborn, Marketing Manager at California Natural Color discusses overcoming technical challenges resulting from the industry-wide shift toward natural colorants, following recent FDA regulatory updates.

A long-held misconception that data generated in non-Caucasian populations has limited relevance for Caucasian markets continues to influence study protocol design despite the growing ethnic diversity of Western markets. However, trials designed around mechanism-driven end points do translate across populations, meaning that researchers can reliably study non-Caucasian populations, reducing cost and operational complexity of trials.

Frozen foods can help reduce waste and therefore cost for many consumers. As a result, innovation in the frozen aisle centers on meeting growing consumer demand for flexible, convenient meal options that don't compromise nutrition or quality

Industry veteran Sybille Buchwald-Werner joins the company’s Board, coinciding with the scaling of the ingredient Ocean Actives H+.

Saanroo announced two appointments to increase international growth and technical presence: Viral Shah as Senior Business Development Director for North America and Evelyng Ordaz Santana as Business Development Manager for Latin America.

In this interview, Sybille Buchwald-Werner, PhD, explains how Oceanium takes a risk-aware approach to seaweed processing in order to create a resilient and circular bioactive platform.

Interest and expansion in protein continues, as more consumers recognize its benefits and adopt high protein diets.

Creatine continues to see double digit growth as more consumers discover and take creatine. Predominantly used in pre-workout for sports nutrition, creatine is also seeing new life as an ingredient that supports cognitive health, further contributing to its growth.

Nutritional Outlook interviews Scott Dicker, senior director of market insights at SPINS to discuss the 2026 Ingredients to Watch. Dicker unpacks sales trends in the nutraceutical space and what they mean for product formulators and marketers. This is Part 2 of a two-part conversation in which Dicker discusses what is driving sales growth of ashwagandha, colostrum, as well as sea moss.

Colostrum is gaining momentum in the market, with growth across multiple categories and increased distribution of this multifunctional ingredient.

Ashwagandha is finding its way into more products as research grows on the ingredient's health benefits, and formulators push the boundaries of alternative dosage formats.

Nutritional Outlook interviews Scott Dicker, senior director of market insights at SPINS to discuss the 2026 Ingredients to Watch. Dicker unpacks sales trends in the nutraceutical space and what they mean for product formulators and marketers. This is Part 1 of a two-part conversation in which Dicker discusses what is driving sales growth of creatine and protein.

A growing number of innovative nutraceutical solutions are coming to market that help users deal with everyday stressors to improve sleep and quality of life.

Nutritional Outlook, in collaboration with market research firm SPINS, provides a deep dive into 2026's top trending ingredients in the nutraceutical space. This year's Ingredients to Watch focuses on ashwagandha, colostrum, creatine, and protein, with expert insights and detailed sales data.

Expert insights on developing flavor trends driving consumer engagement.

The new partnership aims to expand distribution across Europe, the Middle East, and Africa to support food innovation, plant-based development, and evolving consumer demands.

Thomas Druke, senior marketing and business development manager at Balchem, explains why cognition is a crucial factor in sports performance, the opportunity this presents to dietary supplement manufacturers, and why choline is an ideal ingredient for supporting brain health in athletes.

Isabelle Raymond, PhD, senior vice president, clinical and medical affairs at Nutrafol writes about how clinical research in the dietary supplement space requires a more tailored approach distinct from pharmaceutical trials.