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Trends & Business

Ashwagandha root

Ministry of Ayush restricts the use of ashwagandha leaves in extracts citing potential injury. While these restrictions were put into place in India where many ashwagandha products are produced, it's unclear what the impact will be on US ashwagandha inventory. Additionally, brands that use ashwagandha leaves in extracts defend the effectiveness and safety of their products.

Nutritional Outlook invites you to attend its upcoming one-day conference, The Outlook on Women's Wellness, taking place June 4, 2026, at The National Conference Center, 399 Monmouth Street, East Windsor, New Jersey. The event will bring together leading nutraceutical scientists, formulators, brand strategists, and market experts for a full day of education examining the most in-demand benefits and ingredients in women's health.

population illustration

A long-held misconception that data generated in non-Caucasian populations has limited relevance for Caucasian markets continues to influence study protocol design despite the growing ethnic diversity of Western markets. However, trials designed around mechanism-driven end points do translate across populations, meaning that researchers can reliably study non-Caucasian populations, reducing cost and operational complexity of trials.