Trends & Business

Jake Klinghammer talks about consumers shop for supplements on Amazon, and how brands can effectively market their products on Amazon.

Waleria has partnered with New Chapter where their aspurus Sharavari extract is featured in New Chapter’s Shatavari Force supplement.

PharmaLinea announced in a recent press release that ANJAC Health & Beauty has acquired the company.

Sensient Natural ingredients has recently changed their name to Sensient Agricultural Ingredients.

Nutritional Outlook interviews Jake Klinghammer of Marketplace, owner of Nextin Research at SupplySide Global. He discusses major trends in product innovation and dosage formats.

NOW’s testing of St. John’s Wort supplements sold on Amazon found most failed potency and some contained synthetic dyes.

Transforming nutritional shelf life with enhanced integrity testing.

Gencor recently announced that it will be launching a nutraceutical arm under the name of Saanroo. We interviewed John Quilter, the CEO of Saanroo, at SupplySide Global 2025 to learn more about this rebrand and why it was important.

Univar Solutions will showcase various dosage formats at Supply Side Global 2025, including orally disintegrating tablets, effervescent tablets, and capsules, tailored to nutraceutical applications. The company is also addressing the growing demand for GLP-1 receptor agonist drugs by offering solutions for dehydration, and satiety. Univar's approach to healthy aging focuses on mobility, cognition, and digestive health, emphasizing lifelong protocols and science-backed ingredients.

The new Innovation Center is anticipated to accelerate pharmaceutical formulation, research, and development in the region, and enrich the future of healthcare in Latin America.

A new daily dietary supplement called Wecarrot, is being launched by NutriLeads BV, and may help support gut balance and the immune system.

The new initiative will unite the company’s experience in synthesizing nature and innovations to support its mission of elevating human health solutions.

Ingredients By Nature recently announced Doug Lynch, CEO and Founder of Marketwell Nutrition Inc. as the company’s Commercial Sales Lead.

The hard-shell manufacturing facility will be located in Atlanta, Georgia and operations are anticipated to begin in 2027.

Marking a first in the NSF Certified for Sport certification history, Impossible Foods’ Impossible Beef and Impossible Burger have received this designation.

Consumers want meaningful benefits from bars without sacrificing taste and texture. Protein and fiber are top nutrient content claims in the category.

Building strong bones starts in childhood. A balanced mix of calcium, vitamin D, and vitamin K2 is key. These nutrients work together to help build strong, dense bones while protecting the heart, setting the stage for lifelong health.

Once an underserved market, innovative supplement companies are now leading a movement to provide comprehensive support, recognizing that women’s health is a dynamic, lifelong journey.

Consumer Reports says testing on 23 protein products found that two-thirds had high levels of heavy metals. Industry has responded to the report criticizing the report for a lack of transparency on methodology and how it set its threshold, which is well below federal standards.

Lonza Capsugel launched plant-based, USDA organic certified capsule made with pullalan.

Gencor and its exclusive delivery systems technology partner, Pharmako Biotechnologies, will debut BioBerb, a cold-water dispersible berberine, and highlight research on Trpti and Levagen+.

Nonpsychoactive cannabinoids like CBN, CBG, and CBDA support sleep, pain relief, and metabolism. Learn about their science, safety, and potential in functional foods and supplements.

Tariff relief is key to supporting U.S. herbal product manufacturing, says the American Herbal Products Association's Graham Rigby.

Certified organic mushroom extract supplier Nammex will discuss sensory analysis, chaga authenticity, and more to advance mushroom supplement quality and transparency.

Sirio will be showcasing its new soft chew capabilities, highlighting the advantages of soft chews compared to other alternative dosage formats.

Aquanova will highlight clinical validation for its NovaSOL Curcumin ingredient for mobility, and NovaSOL Q10 for energy as well as introducing its NovaSOL White Label initiative, offering a portfolio of ready-to-market dietary supplements incorporating the company’s micelle technology and clinically validated ingredients such as curcumin, astaxanthin, CoQ10, and Boswellia, in both softgel and liquid capsule formats.

While California Senate Bill 646 threatens to hurt the reputation of prenatal supplements, clarifying language in S.B. 862 prevents onerous testing and disclosure requirements for supplements.

David Trosin, Senior Director of NSF, discussed at The Outlook on Active Nutrition conference, how rigorous, science-backed certification protects consumers and athletes from harmful or mislabeled supplement products.