- Nutritional Outlook Vol. 29, No. 1
- Volume 29
- Issue 1
2026 Ingredients to Watch: Top Ingredients and Trends Driving Nutraceutical Product Development
Nutritional Outlook, in collaboration with market research firm SPINS, provides a deep dive into 2026's top trending ingredients in the nutraceutical space. This year's Ingredients to Watch focuses on ashwagandha, colostrum, creatine, and protein, with expert insights and detailed sales data.
Welcome to Nutritional Outlook’s 2026 Ingredients to Watch, which provides key insights into the ingredients driving significant growth in nutraceuticals. Nutritional Outlook has partnered with market research firm SPINS, who have generously provided functional ingredient sales data from the mainstream multi-outlet and natural channels. We use these sales data and our own observations to identify ingredients and/or categories that are trending or otherwise experiencing significant growth. This year, we’re highlighting ashwagandha, colostrum, creatine, and protein.