2025 Ingredients to Watch: The Top 5 Nutrients, Botanicals, and Categories Driving Nutraceutical Product Development

Author(s)Sebastian Krawiec, Madeline Colli, Erin McEvoy

In collaboration with market research firm SPINS, Nutritional Outlook provides a deep dive into 2025's top trending ingredients and categories in nutraceutical products, including B12, beet root, hydration, mushrooms, and kratom.

Nutritional Outlook is kicking off 2025 with its annual Ingredients to Watch series. Once again, we’ve partnered with the Chicago-based market research firm SPINS who have provided Nutritional Outlook with functional ingredient sales data from the mainstream multi-outlet and natural channels. Nutritional Outlook utilizes these sales data and our own observations to identify ingredients and/or categories that are trending or otherwise experiencing significant growth and that are poised to have a meaningful impact on nutraceutical product sales.